Senior Digital/Data Insight Analyst - Ecommerce

Location: Yeovil - Hybrid working

Salary: Up to £60K + Bonus & Package

Excellent opportunity working for one of the UK's fastest growing retail and e-commerce business's. They're looking for a Senior Digital Insight Analyst to play a key role in interpreting the factors driving their ecommerce performance and customer behaviour. We want someone who can uncover actionable insights that drive the business forward to greater success.

Responsibilities:

• Empower stakeholders through ad-hoc analyses using ecommerce analytics platforms.
• Contribute to the strategic direction and lead the day-to-day transition to a data-driven culture, aligning analytics with business goals and informing crucial decisions.
• Drive data-led optimisation; Leverage digital data to optimize key business areas, from merchandising to commercial, with clear action recommendations.
• Foster data-first mindset; Collaborate with stakeholders to embed data-driven decision making across all digital activities.
• Competitive intelligence: Monitor market trends, analyse competitor performance, and share insights to inform strategic adjustments.
• Tool mastery & advocacy; become the E-commerce team's analytics power user, promoting tool awareness and capability.

Key Skills & Experience required:

• Strong proficiency in Google Analytics
• Experience within Google Analytics 4/GA4
• Ability to translate data into actionable insights and drive data-driven decision making
• Strong understanding of the ecommerce/retail landscape
• Ability to build strong relationships
• Excellent communication skills