Senior Digital Analyst

50% on-site in brussels, 50% remote working

Must be based in brussels.

As a Senior Digital Customer Journey Analyst, you will play a pivotal role in capturing and understanding the end-to-end customer journey across all digital touchpoints. This position is designed for those who are passionate about improving customer experiences and boosting digital business performance.

Key Responsibilities:

• Challenge business needs in terms of tagging requirements, defining clear objectives, KPIs, and supporting metrics
• Develop and implement a tagging strategy in collaboration with Frontend developers
• Create detailed User Stories for Frontend developers.
• Build comprehensive reports and monitor KPIs and supporting metrics
• Conduct various analyses for continuous improvement based on quantitative analytics.
• Present analytical results through compelling storytelling with data to diverse audiences
• Foster a data-driven mindset within the organisation, supporting stakeholders with data and analytical insights.
• Ensure close project follow-up, coordinating with multiple squads and participating in agile ceremonies

Skills and Experience Required:

• Proficiency in Adobe Analytics is mandatory.
• Experience with Content Square, Adobe Target, and Tableau Software is preferable.
• Ability to translate objectives into KPIs and supporting metrics.
• Capability to create a tagging strategy plan based on objectives.
• Proficiency in telling an engaging story with data.
• Familiarity with Agile methodology
• Strong analytical and logical thinking.
• Ability to present technical analyses clearly to a business audience.

This role is ideal for those who thrive in a collaborative environment and are committed to driving data-driven decision-making.

Apply today or email (see below)