Senior AD / Associate Director - leading a lifestyle and luxury PR team

I'm working with a relatively new agency that has made a name for itself in the lifestyle PR, talent and influencer marketing space. Its client list boasts iconic brands, running from luxury to FMCG, high fashion to high street.

It is looking for someone at Senior Account Director or Associate Director level to lead its lifestyle PR team. In this role, you will oversee strategic and creative campaigns for an exciting portfolio of clients spanning experience and attractions, retail destinations and hospitality. As such the team is seeking someone with several years of experience working on big lifestyle / luxury PR activations, across both campaigns and press office.

There is a real opportunity for ownership here, calling the tune for a team of six in an agile young business. You will still need to be hands on with luxury and top tier lifestyle media, but you will also be the driving force for strategic thinking, problem-solving, and decision-making.

You will need to be able to demonstrate a strong track record of delivering innovative and impactful campaigns across multiple channels. In particular those which land in an audience's cultural world, making an impact that is not just measured, but felt. That's what this agency is known for: connecting a brand with its audience through authenticity, emotion and culturally relevant stories.

The agency operates a hybrid model with three days in, two out.