PR & Social Media Officer

About the Role

Are you passionate about leveraging the power of storytelling to make a difference? Join Make-A-Wish UK as a PR & Social Media Officer, where you ll play an essential role in amplifying our mission of granting life-changing wishes to children with critical illnesses. Reporting to the PR Manager and working closely with the Social Media Manager, you ll be instrumental in building our brand presence across media channels, nurturing community engagement on social platforms, and creating compelling content that resonates with audiences. Your role will involve managing day-to-day social media activities, supporting PR campaigns, creating captivating stories, and contributing to our high-impact events and partnerships.

Location & Contract: This is a full-time, 12-month fixed term role with a hybrid working model based in Reading, with travel required to our Reading hub at least twice a month and for UK events and activations.

About You

You re a dynamic and creative communicator with a proven track record in PR and social media management, known for crafting and executing plans that enhance brand visibility and engage diverse audiences. Your proactive approach means you re always seeking new opportunities for engagement, and you re comfortable handling high-pressure situations, managing tight deadlines, and handling the unexpected with composure.

A natural team player, you thrive in collaborative environments, bringing a positive and solutions-focused mindset to every project. You excel in building media relationships, writing compelling press releases, and developing high-quality content that brings stories to life. Your empathy and respect make you an ideal representative for Make-A-Wish, as you interact compassionately with wish families and stakeholders alike. With flexibility and adaptability, you can pivot seamlessly between PR and social media responsibilities as needed.

Essential Criteria:

Minimum three years of PR and/or social media experience, with expertise in content creation, media relations, and campaign management.

Strong understanding of social media platforms, tools, and content scheduling software.

Confident in PR outreach with a network of media contacts.

Exceptional written and verbal communication skills.

Strong organizational skills with keen attention to detail.

Ability to work collaboratively across teams and build external partnerships.

Minimum GCSE-level education.

Desirable Criteria:

Charity sector experience or familiarity with sensitive storytelling.

Basic social media content editing skills.

At Make-A-Wish, we believe that agile working gives everyone an opportunity to have their own work pattern that suits their role and individual needs. We believe this is the most effective way to give our best to wish children and supporters, and as a result deliver our charitable mission in the most effective way; whilst ensuring we create a happy workplace.

The organisation is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. Relevant level of DBS check will be required for this role. Employment is subject to positive references and proof of the right to work in the UK.

Make-A-Wish is also committed to attracting and recruiting diverse people as it s vital that we strive towards ensuring that our trustees, employees, ambassadors and volunteers reflect the communities we seek to serve.

Closing Date: Please submit your application via our jobs page by 24th November.