Performance Analyst

Job Description

Performance Analysts deliver performance analysis that help services to meet the Government's Digital by Default Service Standard. They are responsible for delivering high-quality analysis of departmental web analytics and other data in relation to digital services.

The key purpose of this role is to deliver accurate and efficient performance reporting and analytical insight for the digital services that they work with. They ensure the business understands how people are using our digital service(s) and will focus on undertaking analysis that will drive customer-centric innovations and investments to improve the user experience.

Working within, and contributing to, the overall user centered design of a digital product, as part of multi-functional Agile delivery teams focused on one or more products, Performance Analysts should have the following essential skills:

• Ability to take a lead role in the development of the performance metrics and key performance indicators (KPIs) for the service and build dashboards and provide in depth reports to communicate key metrics.

• Able to track/measure customer behavior and use data to inform iterative service changes. Follow a process of continual iteration and measurement to monitor, iterate and improve.

• Strong communication skills, able to identify and communicate service performance, actionable stories and business insights from the data to stakeholders and the team, to inform user-centric design decisions.

• Skilled in analysing data from web analytics tooling such as Google Analytics.

• Validate/assure the implementation of web analytics.

• Identify additional data sources that can be used to measure performance.

Typical Performance Analyst Experience required includes:

• Experience in Agile. Working closely with User Researchers, Content Designers, Interaction Designers, Business Analysts, Developers, Product Owners, Delivery Managers, and others in Agile teams, to ensure the team have access to the best evidence possible and are using it in designing and optimising the service.

• Experience of building team capability through role modelling, mentoring, and coaching.

• Ability to manage relationships with non-technical colleagues and work in a collaborative, inclusive way.

• Interpret A/B and multivariate testing to enable the effects o f changes to the service to be tested and to support iterative improvements.

• Be an expert in digital performance analysis and the configuration and deployment of digital analytics solutions, such as Google analytics.

• Influence teams to ensure trials and iterations are designed so that reliable and trustworthy evidence will be produced, and ensure findings are robust (eg tested for statistical significance before they are delivered).

• Work with agile teams to make sure their service meets the performance requirements in relation to analytics set out in the Digital by Default Service Standard.

• Proficient in SQL.