Part Time Marketing Officer

We welcome around 350,000 visitors to the property and over 2 million browsers to our websites each year. Waddesdon offers visitors a programme of changing exhibitions, talks and tours, family activities and public events.

The role of Marketing Officer focuses on the Waddesdon as a destination for the hotel and pub. It will have an additional element of the sustainability added to the role which crosses over into F&B and will be a growing area for the Marketing and communications team to develop. There may be further estate related elements to promote e.g as Open Farm Sunday.

The working week would comprise of two full days in the office, based at Waddesdon Manor. This role is a job share, with a cross over to the other job share responsibilities.

The other role (which is part of the job share) focuses on, exhibitions, Gardens and National Trust. Supporting the Head of Marketing to help deliver aspects of traditional and digital marketing activity in these areas e.g forthcoming exhibitions at the Manor, or installations in the Coach House, working with the gardens team and updating the National Trust with all our calendar and seasonal events.

The Marketing Officer contributes to Waddesdon's overall marketing and online strategy to meet visitor number expectations for both NT and the full paying visitors and drive ff to the hotel, pub and highlight the awareness of sustainability and the wider estate.

Key Responsibilities

• Produce e newsletters for distribution to all the relevant Waddesdon databases
• Help put Waddesdon on the map as a destination for F&B alongside the house and grounds.
• Create collateral (website, digital and print) for Five Arrows, The Bow and Rothschild Foundation - liaising with Director of Marketing and Communications, the Hotel & Pub Manager and the Private Events team.
• Monitor the outcomes of marketing activity and evaluate against plans, contribute to monthly reports.
• Monitor competitor activity to ensure our offer is as appealing as possible
• Contribute to the social media campaigns and content. This includes, planning, scheduling and producing content.
• Working with the hotel and pub Manager and where relevant the Private Events team and Press Officer updates on new menus and activities.
• Ensure focus on holistic brand development, where relevant liaising Manor F&B teams to ensure alignment.
• Work closely with the Sustainability Lead and Biodiversity Lead to ensure all news from them is updated to the visitors and correctly marketed.
• Assist with filming and photography, editing and uploading images, maintaining the marketing image library with up-to-date photography, ensuring correct captioning and credits.
• Manage content and messaging of relevant websites as required.
• Report on marketing budgets and assist with the forward planning in liaison with the managers or Heads of Departments.
• Use a contact database and MailChimp email software to effectively manage communications with customers.
• Plan and execute SEO, digital marketing, social media, print and display advertising to support all activity.
• Commission and manage outsourced photography, videography, creative and technical work.
• Work closely with the wider marketing team and all Waddesdon colleagues, sharing news on commercial activity, promotions and events to ensure that press and other opportunities for promotion are maximised.

Skills & Experience

The MO is a strategic thinker, an excellent relationship-builder and communicator combining marketing drive, campaign creativity and thoroughness in delivery.

• Minimum 2 years' experience delivering successful marketing campaigns in both the B2B and B2C sectors.
• Experience of managing budgets, achieving targets, business reporting and forecasting
• Ecommerce experience marketing luxury/discretionary spend products online.
• Comprehensive knowledge of Mail Chimp, Canva and Google analytics
• Excellent prioritisation and time management skills coupled with the ability to work under pressure and deliver results under tight deadlines.
• Ability to work flexibly and successfully across teams and hierarchies and build relationships at all levels including excellent interpersonal skills and evidence of ability to influence decision-making
• Technical skills in web CMS editing and NT online updates
• Demonstrate flawless attention to detail
• Excellent written and verbal communication skills, IT, social media and office skills