Paid Social Senior Executive
Posted 3 days 3 hours ago by ZENITH
Permanent
Full Time
Other
London, United Kingdom
Job Description
Company description
We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we're great, but as a team we're unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.
Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.
We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.
Our Commitment
At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.
We are committed to encouraging our talent to participate in Publicis Groupe's wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company's many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.
Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.
Overview
Role:
This newly opened role offers an opportunity to work in Zenith International's paid social team across multiple clients based in luxury and hospitality sector. The aim is to help them deliver across full funnel based campaigns across a growing list of Global markets.
The core role of the Paid Social Senior Account Executive is to deliver best-in-class paid social activation, ensuring faultless execution of brand and performance advertising campaigns on global social channels (Meta, Tiktok Pinterest & LinkedIn) and ensure that performance meets or exceeds targets. Paid Social Senior Account Executive to support the Account Manager, Associate Director and Director on the Paid Social activation across the global markets.
The Paid Social Account Executive will deliver on four key objectives:
1. Campaign Optimization & Reporting
Ensure that campaigns meet or exceed their target KPI and proactively look for opportunities to advance campaign optimization. Responsible for producing, updating and understanding campaign reports and support with the production of detailed Post Campaign Analysis, including relevant graphs, core learnings and actionable insights.
2. Campaign Implementation & Technical Expertise
Ability to accurately implement brand and direct response campaigns on social platforms. Understands the principles, processes and systems available to maximize campaign performance and efficiency.
3. Campaign Planning & Product Knowledge
Familiar with the full product suite within Facebook Family of Apps, as well as Tiktok, Snapchat, LinkedIn, and Pinterest. Assists with key planning tasks including audience segmentation, benchmark extraction and reach and frequency predictions. Keeps up to date with all industry developments, knows and adheres to best practices and proactively looks for opportunities to feed into campaign planning.
4. Financial Diligence
Through strict adherence to Finance process and attention to budget checking, keeps campaign pacing and spending on track. Responsible for timely booking and reconciliation of campaigns, and in the event of any finance queries, is able to independently resolve.
Responsibilities
Team/Department Profile:
This role will report into the Paid Social Manager in the Zenith Global Paid Social team, a rapidly growing and successful team of 150+ Paid Social experts based in London, India and Colombia.
You will be working across both the Accor and Edrington accounts.
Key Responsibilities:
Multi-market campaign activation across social platforms, in line with the media plans
Campaign optimization to consistently improve campaign performance
Production of weekly and monthly multi-market campaign reports with detailed insights and recommendations, preparation of detailed Post Campaign Reports.
Full responsibility of the financial process; close attention to budget checking, timely booking and reconciliation of Paid Social activity
Clear and timely communication with clients and other internal team members of the team.
Qualifications
Key requirements:
Must Have
High level functional and technical knowledge of Paid Social, including in-depth knowledge of Meta, alongside other key social platforms such as TikTok, Snapchat, Pinterest and LinkedIn
Strong command of Excel including basic functions: Pivot tables, Lookups etc. and confident building and manipulating reports from scratch.
Strong attention to detail and analytical skills.
Ability to work quickly and accurately, in a fast-paced environment.
A hunger to learn and keep up to date with media industry developments.
Will Ideally Have
Experience working in paid social
Understanding of the wider digital landscape
Previous client servicing experience
Completed online social media training courses or platform certifications e.g. Facebook Blueprint, Pinterest academy, and Snapchat Advertising Essentials
Additional information
Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).
We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we're great, but as a team we're unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.
Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.
We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.
Our Commitment
At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.
We are committed to encouraging our talent to participate in Publicis Groupe's wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company's many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.
Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.
Overview
Role:
This newly opened role offers an opportunity to work in Zenith International's paid social team across multiple clients based in luxury and hospitality sector. The aim is to help them deliver across full funnel based campaigns across a growing list of Global markets.
The core role of the Paid Social Senior Account Executive is to deliver best-in-class paid social activation, ensuring faultless execution of brand and performance advertising campaigns on global social channels (Meta, Tiktok Pinterest & LinkedIn) and ensure that performance meets or exceeds targets. Paid Social Senior Account Executive to support the Account Manager, Associate Director and Director on the Paid Social activation across the global markets.
The Paid Social Account Executive will deliver on four key objectives:
1. Campaign Optimization & Reporting
Ensure that campaigns meet or exceed their target KPI and proactively look for opportunities to advance campaign optimization. Responsible for producing, updating and understanding campaign reports and support with the production of detailed Post Campaign Analysis, including relevant graphs, core learnings and actionable insights.
2. Campaign Implementation & Technical Expertise
Ability to accurately implement brand and direct response campaigns on social platforms. Understands the principles, processes and systems available to maximize campaign performance and efficiency.
3. Campaign Planning & Product Knowledge
Familiar with the full product suite within Facebook Family of Apps, as well as Tiktok, Snapchat, LinkedIn, and Pinterest. Assists with key planning tasks including audience segmentation, benchmark extraction and reach and frequency predictions. Keeps up to date with all industry developments, knows and adheres to best practices and proactively looks for opportunities to feed into campaign planning.
4. Financial Diligence
Through strict adherence to Finance process and attention to budget checking, keeps campaign pacing and spending on track. Responsible for timely booking and reconciliation of campaigns, and in the event of any finance queries, is able to independently resolve.
Responsibilities
Team/Department Profile:
This role will report into the Paid Social Manager in the Zenith Global Paid Social team, a rapidly growing and successful team of 150+ Paid Social experts based in London, India and Colombia.
You will be working across both the Accor and Edrington accounts.
Key Responsibilities:
Multi-market campaign activation across social platforms, in line with the media plans
Campaign optimization to consistently improve campaign performance
Production of weekly and monthly multi-market campaign reports with detailed insights and recommendations, preparation of detailed Post Campaign Reports.
Full responsibility of the financial process; close attention to budget checking, timely booking and reconciliation of Paid Social activity
Clear and timely communication with clients and other internal team members of the team.
Qualifications
Key requirements:
Must Have
High level functional and technical knowledge of Paid Social, including in-depth knowledge of Meta, alongside other key social platforms such as TikTok, Snapchat, Pinterest and LinkedIn
Strong command of Excel including basic functions: Pivot tables, Lookups etc. and confident building and manipulating reports from scratch.
Strong attention to detail and analytical skills.
Ability to work quickly and accurately, in a fast-paced environment.
A hunger to learn and keep up to date with media industry developments.
Will Ideally Have
Experience working in paid social
Understanding of the wider digital landscape
Previous client servicing experience
Completed online social media training courses or platform certifications e.g. Facebook Blueprint, Pinterest academy, and Snapchat Advertising Essentials
Additional information
Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).