Marketing Manager/Executive

Marketing Manager/Marketing Executive
Southampton, Hybrid
£30,000 - £35,000 + benefits

Are you a marketing executive looking for an exciting new challenge?

We are working with a digital web & technology company that develop digital solutions for the Attractions, Leisure, and Hospitality industries. They are seeking a talented and results-driven Marketing Manager to drive awareness and demand for their products, particularly their flagship solution, across target sectors.

In this role, you will work closely with the Owner/CEO to not only generate leads but also play a key role in converting them into long-term, profitable clients. This is a fantastic opportunity for a marketing professional with a passion for strategy, innovation, and impactful execution.

Key Responsibilities:

• Develop and implement an annual marketing plan, with a primary focus on the flagship product.
• Execute demand-generation activities through digital, social media, advertising, PR, and face-to-face channels, aiming to secure approximately 30 new clients annually.
• Analyse target segments across the leisure and hospitality sectors, crafting strategies to maximise ROI and secure long-term competitive advantage.
• Identify and attend key trade shows within the industry, ensuring high returns from investments in networking and brand visibility.
• Become a product expert, supporting the CEO in sales conversions and eventually leading negotiations with medium and smaller client leads.
• Monitor competitor activities and conduct market research to guide product development, ensuring the company remains a leader in the space.

About You:

• Proven experience in B2B marketing, preferably within the technology or leisure/hospitality sectors.
• Experience of strategic planning, campaign execution, and lead generation.
• Exceptional communication skills with the ability to represent the company at industry events.
• Proactive, data-driven, and results-focused, with a keen understanding of competitive positioning.
• Experience in client negotiation and sales support is highly desirable.

What's on Offer:
This is an opportunity to join an innovative company poised for growth in a thriving industry. You'll play a key role in shaping their marketing strategy, driving product awareness, and making a direct impact on their success.

How to Apply:
If you're a marketing professional with a flair for innovation and a track record of driving results, we'd love to hear from you.

Apply today to take the next step in your career.

Spectrum IT Recruitment (South) Limited is acting as an Employment Agency in relation to this vacancy.