Marketing Manager - Open Access - 14 month FTC
Posted 1 day 9 hours ago by Telfer Partners
Our client, a leading and growing not-for-profit STM Open Access journal publisher, is recruiting for a Marketing Manager to closely collaborate with Editorial and Publishing departments to develop and execute marketing strategies that engage the researcher community. The successful candidate will leverage data, customer insights, and multi-channel marketing to deliver impactful campaigns, while keeping key stakeholders informed on organisational developments and offerings.
Key responsibilities
- Create a tactical plan and campaign schedule
- Build multi-channel approaches for marketing programs
- Evaluate customer & competitive research, market conditions and sales performance
- Deliver campaigns, working to established targets
- Cultivate a data-driven understanding & assessment of audience needs
- Measure results through use of established reporting tools and metrics
- Evaluate campaign and scholarly publishing marketing trends
- Provide frameworks for measuring the impact of communications
- Work collaboratively with stakeholders across the organization to develop and implement outreach strategy, plans and deliverables.
Skills/experience
- Bachelor's degree required
- Experience in product marketing, preferably in the publishing industry, with a focus on researchers
- Self-directed with a strong ability to execute scalable, cross-channel marketing strategies and measure ROI
- Experience working with remote or contract teams
- Strong project management skills, with attention to detail and the ability to handle complex projects
- Advanced copywriting and effective campaign delivery
- Collaborative, mature, and tactful with excellent communication skills
- Some national and international travel required
- Flexibility to work across time zones.
A generous benefits package is offered.
Early applications are preferred.
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