Marketing Manager - Digital Fundraising

Are you passionate about making a tangible difference in your community through innovative digital strategies?

Marketing Manager (Digital Fundraising Focus)
Salary: Circa £36,500 - £41,200
Charity: Community based
Hours: 5 days (1FTE) or 4 days (.8FTE) per week (flexible arrangements available)
Contract: Permanent
Location: Hybrid (London Borough of Brent and homeworking)

As the Marketing Manager you will lead this charity's individual donor engagement, acquisition, and retention, aligning with fundraising targets. This role is ideal for an experienced Marketing Manager who resonates with their mission. The role focuses on developing digital marketing and donor management systems, providing strategic oversight of external communications.

Key Responsibilities

• Digital Marketing: Develop and implement a 'test and learn' digital marketing strategy targeting individual donors. Manage the CRM system for tracking and profiling supporters. Lead digital marketing campaigns, ensuring compliance with data protection regulations.
• Wider Marketing: Support broader marketing campaigns, establish media relationships, and promote digital and in-person events. Collaborate across teams to align digital marketing initiatives with organisational goals.
• Donor Engagement: Enhance donor engagement strategies to maximise retention and growth. Develop personalised communication plans and follow-up procedures.
• Content Strategy: Create and implement content strategies that align with their mission and resonate with the target audience. Oversee the development of digital and print materials.
• Performance Metrics: Monitor and report on the effectiveness of marketing campaigns, using insights to optimise strategies.

Person Specification

• Proven experience in digital marketing and fundraising.
• Planning, organisational, and people skills.
• Proficiency in CRM systems, email marketing (Mailchimp), social media management, and data compliance (GDPR).
• Ability to craft emotionally resonant messaging and manage content calendars.
• Exceptional analytical skills with a track record of using data to drive marketing decisions.
• Project management skills, with the ability to manage multiple projects simultaneously.
• Candidates from outside the non-profit sector are welcome, provided they demonstrate relevant skills and experience

Looking for your next big challenge? Want to see your ideas come to life? This could be it. Apply now.

We want you to have every opportunity to demonstrate your skills, ability and potential; please contact us if you require any assistance or adjustment so that we can help with making the application process work for you.