Marketing Executive (Strategic Lead)

Location: Remote (with occasional travel for events and monthly team meetings in Hampshire). Short commute to Fareham, Hampshire desirable but not essential
Hours: Part-time, 22.5 hours per week (3 days per week). More hours may be considered
Reporting to the CEO

As the Marketing Executive (Strategic Lead), you will be responsible for developing and implementing strategies that drive income generation for Pregnancy Sickness Supports paid-for services (such as our CPD training for healthcare professionals), raise awareness of our mission and impact, and engage donors, fundraisers and stakeholders. This is a pivotal role that combines strategic oversight with hands-on delivery via marketing activities. You will also focus on growing individual giving and corporate partnerships while supporting the CEO with major donor and grant fundraising.

About Pregnancy Sickness Support

Pregnancy Sickness Support (PSS) is the only registered UK charity dedicated to improving care, treatment, and support for those affected by nausea and vomiting in pregnancy (NVP) and the severe form of the condition, Hyperemesis Gravidarum (HG). Calls for help to the charity are increasing every year, our campaign focus has intensified and our growth on social media is hotting up! We re expanding our team to ensure our life-saving services continue to meet growing demand and that the impact we have is known far and wide.

Key Responsibilities

1. Marketing

• Develop and deliver a marketing strategy to support fundraising, paid-for services and general awareness-raising goals.
• Manage and optimise digital marketing channels, including the website, social media, and email platforms.
• Create compelling content, including blogs, newsletters, and social media posts, to engage supporters and showcase the charity s impact.
• Monitor and analyse marketing performance, using insights to refine campaigns and improve donor engagement.

2. Fundraising Campaigns

• Plan and execute internal fundraising campaigns (e.g., "March to Change Minds"), coordinating with the Support & Fundraising Coordinator.
• Create and manage digital fundraising initiatives, including individual giving campaigns and peer-to-peer fundraising.
• Track and report on campaign performance, ensuring continuous improvement.

3. Donor Journey and Engagement

• Build on and maintain a donor journey to enhance retention and engagement, supported by the Support & Fundraising Coordinator.
• Develop automated email sequences for new donors, regular donors, and campaign participants (e.g., welcome emails, and impact updates).
• Work with the CEO to create touchpoints for major donors, including personalised communications and exclusive updates.

4. Corporate Partnerships

• Identify and approach potential corporate partners, creating tailored sponsorship packages.
• Maintain relationships with existing corporate supporters, ensuring they are engaged and appreciated.
• Work with the team to deliver joint campaigns and partnership initiatives.

5. Supporting Major Donor and Grant Fundraising

• Assist the CEO in researching and preparing proposals for grants, trusts, and high-value donors.
• Provide marketing materials and reports to support major donor engagement.
• Coordinate updates and impact reports for key stakeholders.

6. Collaboration with the Support & Fundraising Coordinator

• Provide strategic oversight and support to the Support & Fundraising Coordinator on campaign logistics and donor engagement.
• Work closely to streamline processes for individual giving campaigns, ensuring smooth delivery and tracking of fundraising efforts.
• Collaborate on content creation, including fundraising packs, social media graphics, and donor communications.

7. Administration and Reporting

• Maintain accurate records of donors, campaigns, and corporate partnerships using our CRM system BeaconCRM.
• Prepare regular reports on fundraising performance and marketing activities for the CEO and trustees.
• Ensure all activities comply with GDPR and other relevant regulations

Person Specification

Essential

• Proven experience in marketing and/or fundraising, ideally within the charity sector.
• Strong digital marketing skills, including social media management and email campaigns.
• Excellent written and verbal communication skills, with the ability to craft compelling stories and proposals.
• Experience in planning and delivering fundraising campaigns.
• Evidence of previous innovative approaches to telling our story and our impact .
• Proficiency with marketing and fundraising tools (e.g., Mailchimp, Canva, donor CRMs, Google Analytics, Hootsuite).
• Strong organisational skills and ability to manage multiple priorities.
• Passion for supporting women s health and an understanding of the charity s mission.

Desirable

• Experience with corporate partnerships or major donor engagement.
• Knowledge of GDPR and fundraising regulations.
• Experience in grant writing or supporting high-value fundraising efforts.
• Familiarity with healthcare or third-sector organisations.
• Knowledge of Hyperemesis Gravidarum (HG) & Nausea & Vomiting in pregnancy (NVP)
• Good working knowledge of BeaconCRM.

What We Offer

• Flexible working arrangements.
• 28 days holiday (pro rata) inclusive of bank holidays.
• Pension scheme.
• Training and development opportunities.
• Employee Assistance Programme upon joining.
• Summer and Christmas Parties.
• The chance to make a meaningful impact on the lives of those affected by HG and NVP.