Marketing Communications Manager

The Role
Oxford Head Injury Services (formerly Headway Oxfordshire), is seeking to appoint a Marketing Communications Manager based at the Activity and Rehabilitation Centre (ARC) in Kennington Oxfordshire. This is an exciting opportunity to raise awareness, across all key stakeholder groups, of OHIS services and projects, the benefits we bring, why we stand out, and how funders money and support will help us to achieve our mission and objectives. Your success will enable us to extend our reach, launch new services and maximise our client s recovery after an acquired brain injury.

You will design, write and produce OHIS marketing and communications materials which support strategic initiatives, including fundraising campaigns, corporate partnerships, sponsor and supporter engagement, major donor events, and client/carer information. You will be expected to build and implement an annual marketing communications plan, ensuring key messages are delivered to each stakeholder audience using the most appropriate digital, paper and media channel.

Job Responsibilities

To produce clear, consistent, compelling content for all fundraising and marketing materials, client services, publications and campaigns, paying attention to optimisation, brand messaging and readability.

To collate all information, and draft copy and outcomes for the annual report and accounts, and impact report, and related publications to ensure they are produced to schedule and within budget.

To design and conduct market research including needs analysis and satisfaction of clients and carers, external stakeholders, commissioners of services, partners, sponsors and donors.

To develop, proactively maintain and review the organisation s digital strategy, including all social media, news broadcasts and updates, website maintenance and development.

To develop the charities case study database, video and photo library.

To be responsible for brand development and awareness, ensuring that all communications are accurate, evidence-based, effective and consistent in style and content.

For candidates seeking a full-time role the following responsibilities will be included

To select and write Trust and Foundation applications which generate sustainable income from grant making bodies and individuals, generating a minimum of £80,000 per annum

To nurture existing and gain new Trust and Foundation supporters

To research relevant funding bodies, prioritising core funding, ensuring that deadlines for application submissions and follow up reports are met

To maintain a clear and realistic pipeline showing all trust and foundation applications and status

Our Purpose
We were established 35 years ago to support people who had suffered a brain injury and their carers. This includes head injury from traumatic incidents such as road accidents, violence, and sports injury, or from neurological problems including encephalitis, haemorrhage, tumours, and stroke. There are in the region of 4000 incidences of acquired brain injury that require hospitalisation every year in Oxfordshire alone. There are many more cases that are categorised as "minor head injuries", (such as concussion), whereby individuals experience significant effects but are not admitted for treatment. Lives and relationships can be significantly affected by acquired brain injury (ABI) and the types of expert support services that OHIS provides, are essential to maximise recovery, adjustment, and independence.

Client Services and Support
The first point of contact is usually through our ABI Navigators working within a hospital setting to identify individuals and families who require support at the earliest stages of their condition. We help individuals and carers to navigate the complex journey of recovery and make referrals to our own or other community-based services as required.

Our clients benefit from time spent at OHIS Activity and Rehabilitation Centre, which has a well- equipped gym, with exercise professionals on hand to support individuals to regain their physical strength. There are specialist physiotherapy, occupational and speech therapies. Clients can also choose from a schedule of fun, practical and stimulating activities such as yoga, tai chi, quizzes, board games, art, crafts, music, singing, creative writing and storytelling as well as special interest talks. With all of these opportunities, we seek to promote social interaction, peer support, independence, and general wellbeing. We offer education events, support and respite for carers.

Further, our Brain Injury Buddies offer 1-1 support in the home and/or community, helping individuals to tackle everyday challenges associated with living with brain injury, promoting their resilience and signposting to specialist services.

Skills and Experience we need

Proven marketing experience engaging diverse audiences

Outstanding writing and design skills

Persuasive and compelling written and verbal communications

Experience of using social media and digital channels as part of the fundraising mix to achieve results

Knowledge of researching and writing grant applications

Able to deal with people with tact and diplomacy

Confident to build and deliver presentations for different groups

Excellent interpersonal skills to conduct marketing research and build relationships with different stakeholders

Able to plan own workload and manage several, sometimes competing priorities

Enjoys working flexibly and collaborating with internal teams.

Able to work under pressure and meet tight deadlines

Good attention to detail