Marketing Campaigns Officer
Posted 5 hours 51 minutes ago by Alzheimer's Research UK
Permanent
Not Specified
Marketing & PR Jobs
Not Specified, United Kingdom
Job Description
Alzheimer s Research UK s (ARUK s) Supporter-led Fundraising (SLF) team has seen rapid expansion and has big ambitions to improve our supporters fundraising experience, develop exciting fundraising products and drive income to power more world-class dementia research. Working across our sporting and mass participation fundraising products, you will deliver market-leading campaigns, develop creative and engaging supporter content and explore new channels of communication and re-engagement with our supporters to achieve further transformational growth.
The role requires an ambitious marketeer with previous product/event marketing experience, outstanding copywriting skills and an enthusiasm for identifying and implementing new social and digital technologies. Fundraising experience is not essential.
You will work alongside another Marketing Campaigns Officer to support the Marketing & Engagement Manager and the Senior Marketing & Engagement Manager on the development of SLF products and campaigns. You will provide excellent copywriting support to the SLF team and manage creative and media agency relationships. The role also works closely with the Sporting Events Managers, the Regional Fundraising Managers and their teams, as well as collaborating with colleagues in the Communications, Project Management, Digital and Data teams.
Main duties and responsibilities of the role:
Manage the marketing activity for mass participation campaigns.
Write clear, engaging and fun copy for campaigns, social media adverts, acquisition campaigns, emails and web.
Work with agencies, partners and internal stakeholders to ensure on-time campaign delivery.
Own the overall marketing/comms calendar for key income-driving campaigns.
Be innovative: review and implement new technologies to improve our campaigns, drive engagement and boost supporter experience.
Help bring our new For A Cure brand messaging to life across all SLF marketing.
Campaign marketing: supporter acquisition
Play a significant role in bringing thousands of new supporters to the charity through targeted, considered and tactical marketing campaigns.
Lead the marketing campaigns for our Community, Sporting and Corporate fundraising challenges, which raise significant income for the charity each year.
Provide the Supporter-led Fundraising team with copywriting support, marketing assets, and wider marketing support.
Assist the Marketing & Engagement Manager and the Senior Marketing & Engagement Manager on product and proposition development to maximise income and attract new supporters.
Work with our external agencies and partners, managing relationships where required.
Work with internal stakeholders to ensure SLF campaigns are integrated across the charity to drive maximum value and awareness.
Deliver all products on time, on budget and on brand.
Contribute to campaign reviews and analysis, with proactive adaptation of plans to optimise results.
Engagement: supporter stewardship
Write inspiring marketing copy and compelling communications to support SLF activities and drive action.
Develop and write the automated email stewardship journey for key SLF fundraising campaigns and events.
Develop reactivation campaigns to re-engage existing and lapsed SLF supporters.
Budget management and reporting
Manage budgets, marketing spend and monitor campaign ROI.
Work closely with the Digital and Data teams to ensure engagement, acquisition and remittance is monitored and evaluated (CPA, trend analysis, KPI tracking and lifetime value).
Provide monthly campaign performance reporting and benchmarking against market trends.
Other duties
Play a pivotal role in the delivery of over £8m income in the next year.
Active involvement in the sector to ensure best practice.
Ensure all activities comply with ARUK brand guidelines.
Ensure GDPR compliance across all SLF teams.
Ensuring compliance, including understanding and application of the ARUK Vulnerable Persons Policy, compliance with the FR Codes of Fundraising Practice, compliance with Gambling Commission, HMRC, DMA and ICO guidance and legislation.
What we are looking for:
Understanding of compliance in marketing.
Budget management experience across expenditure and income.
Paid media and digital marketing.
Campaign planning, project management and campaign review
Media planning and buying across a range of media types and channels.
Agency relationship management, including creative agencies and other suppliers.
Excellent creative writing skills.
Excellent attention to detail.
Strategic and critical thinking.
Getting the best out of people and agencies.
Additional Information:
Ways of working: As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.
Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals. This includes when attending the office for various meetings/events.
Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD.
Salary: Circa £31,000 per annum, plus benefits
Please download the Vacancy Pack on our website for more information.
The closing date for applications is the 16th February 2025, with interviews likely to be held week commencing the 24th February 2025. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.
We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented. Any offer of employment is however subject to you having the right to work in the UK.
As part of our commitment to being an inclusive employer and ensuring fairness and consistency in our selection process, we will handle your CV and application with the utmost confidentiality. While we strive to anonymise your CV where possible, there are certain sections, such as the application question, that cannot be fully anonymised. We kindly ask that you remove any personal information, including your name, when answering the application question. The hiring panel will not have access to your personal details, such as your name and address, until you are invited for an interview. Should you require any adjustments at either the application or interview stage, please contact us via our website.
How to apply: Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.
About Alzheimer s Research UK: Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure. Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope.
There has never been a more important and exciting time in dementia research. With promising new drugs in clinical trials that slow the progression of the diseases that cause it, and revolutionary new ways to diagnose them on the horizon, we are now at a tipping point. Working with the smartest minds globally and across the UK, with industry and academia, Alzheimer s Research UK is uniquely placed to invest in the very best research identifying barriers to a cure and knocking them down so that there are more and better treatments for everyone with dementia. For the first time in history, we can see a future where people with dementia can get a swift and accurate diagnosis, and effective treatments that could slow or even stop their disease. We stand for everyone affected by dementia. We stand for a cure.
In 2024, we were incredibly proud to be awarded a 3-star accreditation by Best Companies which recognises World Class levels of workplace engagement. This is the second consecutive time; we have been awarded a Best Companies 3-star accreditation.
We were also listed in the prestigious Best Companies lists:
18th in the 100 Best Large Companies to Work For in the UK.
10th in the 50 Best Companies to Work For in the East of England.
2nd in the 30 Best Companies to Work For in the Charity Sector.
In addition, we were also shortlisted for a special award recognising the work undertaken on reducing our environmental impact.
In 2021, we were awarded the HR Management award by The Charity Times for our Wellbeing initiatives throughout the pandemic.
In 2020 . click apply for full job details
The role requires an ambitious marketeer with previous product/event marketing experience, outstanding copywriting skills and an enthusiasm for identifying and implementing new social and digital technologies. Fundraising experience is not essential.
You will work alongside another Marketing Campaigns Officer to support the Marketing & Engagement Manager and the Senior Marketing & Engagement Manager on the development of SLF products and campaigns. You will provide excellent copywriting support to the SLF team and manage creative and media agency relationships. The role also works closely with the Sporting Events Managers, the Regional Fundraising Managers and their teams, as well as collaborating with colleagues in the Communications, Project Management, Digital and Data teams.
Main duties and responsibilities of the role:
Manage the marketing activity for mass participation campaigns.
Write clear, engaging and fun copy for campaigns, social media adverts, acquisition campaigns, emails and web.
Work with agencies, partners and internal stakeholders to ensure on-time campaign delivery.
Own the overall marketing/comms calendar for key income-driving campaigns.
Be innovative: review and implement new technologies to improve our campaigns, drive engagement and boost supporter experience.
Help bring our new For A Cure brand messaging to life across all SLF marketing.
Campaign marketing: supporter acquisition
Play a significant role in bringing thousands of new supporters to the charity through targeted, considered and tactical marketing campaigns.
Lead the marketing campaigns for our Community, Sporting and Corporate fundraising challenges, which raise significant income for the charity each year.
Provide the Supporter-led Fundraising team with copywriting support, marketing assets, and wider marketing support.
Assist the Marketing & Engagement Manager and the Senior Marketing & Engagement Manager on product and proposition development to maximise income and attract new supporters.
Work with our external agencies and partners, managing relationships where required.
Work with internal stakeholders to ensure SLF campaigns are integrated across the charity to drive maximum value and awareness.
Deliver all products on time, on budget and on brand.
Contribute to campaign reviews and analysis, with proactive adaptation of plans to optimise results.
Engagement: supporter stewardship
Write inspiring marketing copy and compelling communications to support SLF activities and drive action.
Develop and write the automated email stewardship journey for key SLF fundraising campaigns and events.
Develop reactivation campaigns to re-engage existing and lapsed SLF supporters.
Budget management and reporting
Manage budgets, marketing spend and monitor campaign ROI.
Work closely with the Digital and Data teams to ensure engagement, acquisition and remittance is monitored and evaluated (CPA, trend analysis, KPI tracking and lifetime value).
Provide monthly campaign performance reporting and benchmarking against market trends.
Other duties
Play a pivotal role in the delivery of over £8m income in the next year.
Active involvement in the sector to ensure best practice.
Ensure all activities comply with ARUK brand guidelines.
Ensure GDPR compliance across all SLF teams.
Ensuring compliance, including understanding and application of the ARUK Vulnerable Persons Policy, compliance with the FR Codes of Fundraising Practice, compliance with Gambling Commission, HMRC, DMA and ICO guidance and legislation.
What we are looking for:
Understanding of compliance in marketing.
Budget management experience across expenditure and income.
Paid media and digital marketing.
Campaign planning, project management and campaign review
Media planning and buying across a range of media types and channels.
Agency relationship management, including creative agencies and other suppliers.
Excellent creative writing skills.
Excellent attention to detail.
Strategic and critical thinking.
Getting the best out of people and agencies.
Additional Information:
Ways of working: As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.
Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals. This includes when attending the office for various meetings/events.
Our Office: Our office is at 3 Riverside, Granta Park, Great Abington, Cambridge, CB21 6AD.
Salary: Circa £31,000 per annum, plus benefits
Please download the Vacancy Pack on our website for more information.
The closing date for applications is the 16th February 2025, with interviews likely to be held week commencing the 24th February 2025. Please indicate in your covering letter if you are unable to attend an interview on a certain date. We would encourage you to submit your application at the earliest opportunity, as on occasion we may have to bring forward the interview date and/or the closing date based on the needs of the business. Although a possibility, this will only happen in exceptional circumstances. Please indicate in your covering letter if you are unable to attend an interview on a certain date.
We value diversity and are committed to creating an inclusive culture where everyone can be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures, in particular those from ethnic minority backgrounds who are currently under-represented. Any offer of employment is however subject to you having the right to work in the UK.
As part of our commitment to being an inclusive employer and ensuring fairness and consistency in our selection process, we will handle your CV and application with the utmost confidentiality. While we strive to anonymise your CV where possible, there are certain sections, such as the application question, that cannot be fully anonymised. We kindly ask that you remove any personal information, including your name, when answering the application question. The hiring panel will not have access to your personal details, such as your name and address, until you are invited for an interview. Should you require any adjustments at either the application or interview stage, please contact us via our website.
How to apply: Please create an online account using our Online Recruitment Platform which can be accessed through our Job Vacancies page. You will be able to attach your CV to your application and track the status of your application.
About Alzheimer s Research UK: Alzheimer's Research UK is the UK's leading dementia research charity. Our mission is to accelerate progress towards a cure. Today 1 in 2 people will be impacted by dementia, either through caring for a loved one, developing it themselves or tragically both. But there is hope.
There has never been a more important and exciting time in dementia research. With promising new drugs in clinical trials that slow the progression of the diseases that cause it, and revolutionary new ways to diagnose them on the horizon, we are now at a tipping point. Working with the smartest minds globally and across the UK, with industry and academia, Alzheimer s Research UK is uniquely placed to invest in the very best research identifying barriers to a cure and knocking them down so that there are more and better treatments for everyone with dementia. For the first time in history, we can see a future where people with dementia can get a swift and accurate diagnosis, and effective treatments that could slow or even stop their disease. We stand for everyone affected by dementia. We stand for a cure.
In 2024, we were incredibly proud to be awarded a 3-star accreditation by Best Companies which recognises World Class levels of workplace engagement. This is the second consecutive time; we have been awarded a Best Companies 3-star accreditation.
We were also listed in the prestigious Best Companies lists:
18th in the 100 Best Large Companies to Work For in the UK.
10th in the 50 Best Companies to Work For in the East of England.
2nd in the 30 Best Companies to Work For in the Charity Sector.
In addition, we were also shortlisted for a special award recognising the work undertaken on reducing our environmental impact.
In 2021, we were awarded the HR Management award by The Charity Times for our Wellbeing initiatives throughout the pandemic.
In 2020 . click apply for full job details