Individual Giving Product Marketing Manager

Big ideas. Lifelong connections. One objective.

INDIVIDUAL GIVING PRODUCT MARKETING MANAGER

Salary: £40,000 - £45,000 per annum

Reports to: Product Marketing Senior Manager

Directorate: Marketing, Fundraising & Engagement (MFE)

Contract: Permanent

Hours: 35 hours per week

Location: Stratford, London w/ high-flex (1 - 2 days per week in the office)

Closing date: Thursday 31 October 2024, 23:55

Visa sponsorship: You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship.

At Cancer Research UK, we exist to beat cancer.

We have an exciting opportunity to join us as an Individual Giving (IG) Product Marketing Manager. You will play a key role in supporting the Senior Manager to develop the regular giving product marketing strategy, plan and budget which aims to stabilise regular giving volumes and long-term income. Further to this, you will manage the delivery of the regular giving product marketing plan, meeting KPIs, to time and budget.

What will I be doing?

• Supporting the IG Senior Product Marketing Manager to translate the Fundraising & Marketing operating plan and budget into a product marketing plan and budget for regular giving
• Managing the planning, set-up, delivery and analysis of integrated multi-channel campaigns that meet and exceed specific product KPIs
• Managing the content and creative production, ensuring campaign assets are fully aligned with Brand messaging and other communications themes
• Working alongside the Senior Manager to motivate the Executives and matrix manage specialist Digital Marketing & Delivery teams to deliver activity across channels
• Working with digital and data experts from across marketing and the wider organisation to improve communications
• Managing the continuous testing and analysis of campaigns

What are you looking for?

• Significant experience translating marketing strategy into tactical delivery plans
• Significant experience delivering multi-channel campaigns, from planning through to execution and analysis, that meet campaign KPIs
• Strong understanding of end-to-end supporter journeys and the role of different channels in fully integrated campaigns
• Relevant experience of marketing for regular giving, and strong understanding of Individual Giving products and audiences
• Data-driven with a strong understanding of UX principles and relevant experience of interpreting results and recommending opportunities for optimisation
• Relevant experience of building positive working relationships and influencing others at all levels.

Our organisation values are designed to guide all that we do.

• Bold: Act with ambition, courage and determination
• Credible: Act with rigour and professionalism
• Human: Act to have a positive impact on people
• Together: Act inclusively and collaboratively

We're looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.

If you're interested in applying and excited about working with us but are unsure if you have the right skills and experience we'd still love to hear from you.

What will I gain?

We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.

How do I apply?

We operate an anonymised shortlisting process in our commitment to equality, diversity and inclusion. CVs are required for all applications; but we won't be able to view them until we invite you for an interview. Instead, we ask you to complete the work history section of the online application form for us to be able to assess you fairly and objectively.