Individual Giving and Legacy Marketing Manager
Posted 10 hours 16 minutes ago by Brain Research UK
Permanent
Not Specified
Marketing & PR Jobs
Not Specified, United Kingdom
Job Description
Dear Applicant,
The opportunity
We are looking for a talented and enthusiastic Individual Giving and Legacy Marketing Manager to guide and develop our individual giving and legacy programme. We enjoy a solid base of support across one off (cash) donors (c3,000), regular givers (existing base of c4,000), in-memoriam and legacy. We also operate a small lottery.
Having enjoyed good success in recent regular giving acquisition activity, we are looking to capitalise on this and also to build up other areas of our individual giving programme.
Our work in fundraising is designed to maximise the money needed for research to help the one in six of us that has a neurological condition.
Why join us?
We are heading into the final year of our current strategy, . This was developed with growth in mind and there is budget for investment and scope to shape aspects of delivery. Targets are sensible and have been built carefully from the bottom up. We have already enjoyed some good results with notable success in regular giving acquisition. This provides a solid base from which to build.
We have a strong and supportive Board of Trustees who are behind fundraising and fully support the plans. Trustees are open to business cases for further investment providing the rationale is robust.
We are looking for someone who is proactive and a team player with good management skills but who is also a self-starter that is happy to be hands on .
If successful in securing this role, you will find yourself in a small but dynamic environment with a flat structure where decisions are taken quickly. The role reports to the Director of Fundraising (currently being covered by a trusted interim with lots of experience).
I use my role as CEO to champion fundraising and ensure that we maintain our current focus on building our pool of individual support and ensure that supporters feel valued and recognised. We are a collaborative team with a positive culture that has a fundraising ethos at its heart. There is scope to test and learn, and to grow in the role. Our interim director is extremely experienced and will provide support and mentoring as required.
This is an exciting, growth opportunity and I look forward to hearing from you.
To apply, please submit your CV and a cover letter of no more than two pages stating why you would like to work for Brain Research UK and why you believe you are well suited to the role. Deadline: 5pm Wednesday 26th March 2025. Interviews will be held w/c 31st March 2025.
Caroline Blakely
CEO
Job purpose
This is an excellent opportunity for an individual giving and legacy professional to make their mark. Our supportive Board of Trustees is willing to invest when presented with a coherent business case. There has already been investment in both regular giving and cash acquisition, and we aim to scale up in the areas where we have had the most success.
We are seeking an experienced Individual Giving and Legacy Marketing Manager to take the lead in developing, testing, learning and growing the direct marketing programme and related stewardship and supporter journeys.
We are a small team, and this role requires someone who is both able to manage day-to-day activity and roll their sleeves up and get the job done.
Key responsibilities:
Management
Experience
We are seeking a candidate from an individual giving background who is looking to thrive in a charity with an embedded fundraising culture and solid backing from the CEO and trustees.
Applicants must have:
Applicants must have the following skills:
Excellent interpersonal and verbal communication skills and excellent written skills including strong copy writing
Relationship management skills the ability to maximise partnerships with third party suppliers
Budgeting experience, directly or indirectly, to include income and expenditure
Supporter care must be able to provide our supporters and the public with excellent customer service both written and over the phone
Time management ability to work under pressure, plan and prioritise work effectively and meet deadlines
Attention to detail you must be able to consistently produce accurate work
CRM proven ability with a contemporary CRM system to manage supporters and to support management information such as campaign reviews
IT literacy you must be proficient in Word, Excel, Outlook and, ideally, PowerPoint
Social media able to use social media to communicate with supporters
Knowledge
Our vision
Our vision is a world where everyone with a neurological condition lives better, longer.
Culture and values
Our purpose
To fund essential research to discover the causes, develop new treatments and improve the lives of those affected by neurological conditions.
Our promise
We will improve the lives of those affected by one of hundreds of neurological conditions through the funding of essential research and accelerating its progress. We will encourage the brain research community to accelerate progress by sharing knowledge and nurturing future talent.
Our values
Unity - We believe that we are stronger when we bring people together to work collectively.
Humanity We link the brain research we fund to its human impact, by sharing
real-life stories. We translate our research into words that everyone can easily understand.
Positive energy Active. Courageous. Resolute. We are determined to accelerate the progress of brain research.
Our values shape our culture. They help guide our decisions at every level. They define how we work . click apply for full job details
The opportunity
We are looking for a talented and enthusiastic Individual Giving and Legacy Marketing Manager to guide and develop our individual giving and legacy programme. We enjoy a solid base of support across one off (cash) donors (c3,000), regular givers (existing base of c4,000), in-memoriam and legacy. We also operate a small lottery.
Having enjoyed good success in recent regular giving acquisition activity, we are looking to capitalise on this and also to build up other areas of our individual giving programme.
Our work in fundraising is designed to maximise the money needed for research to help the one in six of us that has a neurological condition.
Why join us?
We are heading into the final year of our current strategy, . This was developed with growth in mind and there is budget for investment and scope to shape aspects of delivery. Targets are sensible and have been built carefully from the bottom up. We have already enjoyed some good results with notable success in regular giving acquisition. This provides a solid base from which to build.
We have a strong and supportive Board of Trustees who are behind fundraising and fully support the plans. Trustees are open to business cases for further investment providing the rationale is robust.
We are looking for someone who is proactive and a team player with good management skills but who is also a self-starter that is happy to be hands on .
If successful in securing this role, you will find yourself in a small but dynamic environment with a flat structure where decisions are taken quickly. The role reports to the Director of Fundraising (currently being covered by a trusted interim with lots of experience).
I use my role as CEO to champion fundraising and ensure that we maintain our current focus on building our pool of individual support and ensure that supporters feel valued and recognised. We are a collaborative team with a positive culture that has a fundraising ethos at its heart. There is scope to test and learn, and to grow in the role. Our interim director is extremely experienced and will provide support and mentoring as required.
This is an exciting, growth opportunity and I look forward to hearing from you.
To apply, please submit your CV and a cover letter of no more than two pages stating why you would like to work for Brain Research UK and why you believe you are well suited to the role. Deadline: 5pm Wednesday 26th March 2025. Interviews will be held w/c 31st March 2025.
Caroline Blakely
CEO
Job purpose
This is an excellent opportunity for an individual giving and legacy professional to make their mark. Our supportive Board of Trustees is willing to invest when presented with a coherent business case. There has already been investment in both regular giving and cash acquisition, and we aim to scale up in the areas where we have had the most success.
We are seeking an experienced Individual Giving and Legacy Marketing Manager to take the lead in developing, testing, learning and growing the direct marketing programme and related stewardship and supporter journeys.
We are a small team, and this role requires someone who is both able to manage day-to-day activity and roll their sleeves up and get the job done.
Key responsibilities:
Management
- Deliver against our income targets via a mix of direct marketing and stewardship techniques
- Work with the Director of Fundraising to find opportunities for growing income, buy into the charity s test and learn approach and bring new ideas for discussion
- Line manage the Supporter Care Officer in line with their job description which focuses on creating a meaningful supporter experience through timely delivery of donor administration, enquiry handling, donation processing, data input and thanking
- Collaborate proactively across the organisation to find, develop and share stories that will inspire support
- Be a positive, empathetic team player that engages with all other colleagues across our organisation
- Oversee delivery of our cash giving programme currently comprising two postal mailings annually, with associated email marketing
- Oversee delivery of our supporter stewardship via the core of four segmented e-newsletters and various other tailored stewardship activities (NB we have c4,000 regular givers, c3,000 repeat cash supporters and a wider base of non-financial supporters totalling c20,000)
- Work with the fundraising director on the implementation and day to day delivery of a significant new acquisition programme to recruit c4,000 regular givers via private site face-to-face fundraising
- Lead on the marketing and stewardship of our in-memoriam programme
- Work with the Director of Fundraising to evolve and implement a refreshed legacy marketing programme
- Oversee our small lottery offer
- Ensure gift aid registration is optimised across our donor base and lead on gift aid claims
- Maintain emphasis on creating a rewarding and meaningful supporter experience and focus on maximising supporter lifetime value via reactivation, cross-selling and uplift
- Manage our third-party agency relationships
- Utilising various payment platforms (such as Stripe and Access Paysuite) to export payment data to our CRM system and third-party partners where required
- Work with our finance team to reconcile payment information from payment platforms and our CRM system with banking records
- Work with our Supporter Care Assistant to enhance supporter care processes, operations and relationships
- Contribute to innovation for our individual giving approach and as part of a test and learn culture
- To develop an in-depth knowledge of our work so you can speak with confidence to our supporters about how funds are used
- To be an in-house leader in using our CRM system effectively (Donorfy)
- To support all fundraising and charitable activities across the organisation as required
- Other administrative tasks as required
Experience
We are seeking a candidate from an individual giving background who is looking to thrive in a charity with an embedded fundraising culture and solid backing from the CEO and trustees.
Applicants must have:
- Experience of working in individual giving in a charity of comparable size and channel mix including some experience of acquisition campaigns; this will include demonstrable successes
- Some experience of having worked on legacy marketing or collaborated with legacy marketing colleagues
- A track record of managing agency relationships
- Familiarity with developing stewardship approaches and supporter journeys that maximise supporter loyalty
- Experience of monitoring campaign performance using a range of metrics, and reporting in a concise and timely manner
- Experience of line management
Applicants must have the following skills:
Excellent interpersonal and verbal communication skills and excellent written skills including strong copy writing
Relationship management skills the ability to maximise partnerships with third party suppliers
Budgeting experience, directly or indirectly, to include income and expenditure
Supporter care must be able to provide our supporters and the public with excellent customer service both written and over the phone
Time management ability to work under pressure, plan and prioritise work effectively and meet deadlines
Attention to detail you must be able to consistently produce accurate work
CRM proven ability with a contemporary CRM system to manage supporters and to support management information such as campaign reviews
IT literacy you must be proficient in Word, Excel, Outlook and, ideally, PowerPoint
Social media able to use social media to communicate with supporters
Knowledge
- Knowledge of individual giving including cash and regular giving stewardship and acquisition
- Knowledge of the fundamental principles of why supporters choose to leave a gift in their will
- Knowledge and understanding of the charity sector and relevant fundraising codes of practice
- Knowledge of digital fundraising
Our vision
Our vision is a world where everyone with a neurological condition lives better, longer.
Culture and values
Our purpose
To fund essential research to discover the causes, develop new treatments and improve the lives of those affected by neurological conditions.
Our promise
We will improve the lives of those affected by one of hundreds of neurological conditions through the funding of essential research and accelerating its progress. We will encourage the brain research community to accelerate progress by sharing knowledge and nurturing future talent.
Our values
Unity - We believe that we are stronger when we bring people together to work collectively.
Humanity We link the brain research we fund to its human impact, by sharing
real-life stories. We translate our research into words that everyone can easily understand.
Positive energy Active. Courageous. Resolute. We are determined to accelerate the progress of brain research.
Our values shape our culture. They help guide our decisions at every level. They define how we work . click apply for full job details