Individual Giving and Legacies Manager

Job Title: Individual Giving and Legacies Manager

Salary: £38,000 - £40,000

Responsible to: Head of Fundraising, Ruth Strauss Foundation

Accountable to: Board of the Ruth Strauss Foundation

Hours per week: Monday-Friday 9.00am 5.00pm

Location: Hybrid: minimum 2 days a week in London office

Job Purpose

The Ruth Strauss Foundation is looking to grow its fundraising team and this role will play a pivotal part in developing Individual Giving for the organisation. This role will lead the Individual Giving and Legacy programme, responsible for building the database of regular givers, introducing new campaigns and products to acquire new donors and increase retention rates and lifetime donor value.

This role will be responsible for developing a supporter centric marketing strategy generating a supporter journey which drives excellent supporter experience, creating a RSF family of donors. This role will develop products for in memory fundraising and build our legacy programme from scratch, developing a legacy fundraising strategy and subsequent comms plan and journey.

Key Relationships:

• Head of Fundraising
• Head of MarComms & Digital
• Head of Mission Services
• Head of Finance
• RSF Individual Supporters
• Gift in Wills organisations

Key Responsibilities

• Deliver RSFs Individual Giving and Legacy programme, ensuring the programme meets budgeted income and spend.
• Manage a portfolio of campaigns, owning a personal income target of over £300k
• Produce a regular giving strategy to generate growth in income and acquisition/retention numbers
• Develop robust supporter centric supporter journey s, feeding into a wider onward journey to increase the lifetime value of our donors
• Produce a legacy strategy to introduce legacy fundraising to RSF, growing a database of legacy pledgers through sensitive and impactful legacy marketing
• Introduction of new appeal campaigns and individual giving products to the individual giving portfolio
• Develop products to support in memory fundraising
• Utilise audience analysis and sector trends to generate compelling supporter communications, connecting to supporter motivations and interests.

Key activities

• Produce a 3 year programme strategy for Individual Giving and Legacy fundraising contributing to the ambitious growth strategy for RSF
• Project management of a year long Individual Giving communications plan and associated campaigns/products.
• Produce a marketing strategy for our individual givers which focusing on increasing the number of new donors acquired as well increasing retention, average value donated and gift aid conversions of our existing database.
• Introduce new in memory products and campaigns to support fundraisers wishing to raise funds in memory of a loved one.
• Introduce a legacy marketing strategy to grow legacy fundraising at RSF, introducing KPIs to monitor impact across pledgers and intenders
• Establish business rules for recording Individual giving data on Salesforce to ensure that future analysis of the programme is robust and reliable
• Introduce new fundraising campaigns to reach new audiences and re-engage with existing donors
• Project management and delivery of existing Individual giving campaigns
• Introduce new individual giving campaigns to the portfolio, identifying key opportunities in the year using audience understanding, aligning with RSF s strategy
• Work closely with gift in wills organisations to grow RSF s legacy fundraising, reaching new audiences, connecting with solicitors across the UK
• Work with the Head of Finance to develop a legacy administration process
• Budget management and post activity delivery metric analysis, ensuring a robust contingency planning process is in place
• Development of fundraising collateral in conjunction with campaigns/products
• Coordinate the marketing requirements for each activity, producing pre and post communications/marketing collateral including working with external production companies where required
• Set up product/campaign processes including fulfilment and supporter stewardship
• Ensure all individual giving and legacy activities are compliant with fundraising code of conduct, GDPR and other IG processes/policies
• Conduct regular sector wide and competitor research to stay ahead of trends and maximiseopportunities for RSF

This Job Description reflect the duties of the post as they exist at this time and may be subject to change based on the needs of the Fundraising team. The post-holder may be required to undertake other duties commensurate with the salary and competence requirements of this post from time to time as required.

Expertise required

• Exceptional experience of managing an individual giving programme, managing a range of campaigns/products of varying size and scale including acquisition activity, warm appeals and reactivation
• Excellent organisational and administrative skills including budget management, project management and prioritisation.
• Excellent data analytical skills, able to set up processes to capture data and analyse data to ensure strategic decisions are based on audience insight and analysis
• Experience of developing plans and budgets, and reporting against financial targets and key performance indicators
• Experience working with CRM systems and project planning tools
• Excellent communication skills able to utilise data analysis to produce compelling fundraising communications, understanding supporter motivations, engaging audiences to generate fundraising growth.
• Strong team player and project leadership, ensuring clear and regular communication with the RSF team and stakeholders as appropriate
• Strong relationship management across stakeholders of multiple levels and organisations.
• Innovative thinker who has experience of building successful fundraising campaigns from scratch
• A willingness to adapt and be flexible. There are often new projects, changing priorities, and new processes that you will need to embrace.
• Ability to keep calm under pressure and maintain a clear head
• Meticulous attention to detail
• Ability to undertake travel, including overnight stays where necessary

Personal Attributes

• Creative, results-driven, and proactive in approach
• Excellent multi-tasker
• Strong interpersonal skills to build positive relationships with a range of stakeholders

How to apply:

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About the Ruth Strauss Foundation

In early 2018, Ruth Strauss, the wife of Sir Andrew Strauss the former England cricket captain, was diagnosed with an incurable lung cancer that affects non-smokers. Ruth died on December 29th 2018; she was 46 years old and mother to two children, then aged 10 and 13.

In her memory, Sir Andrew has launched The Ruth Strauss Foundation to:

• Provide professional emotional support for families when a child is facing the death of a parent
• Facilitate collaboration and influence research in the fight against non-smoking lung cancers