In-Store Activation Manager

Located just a stone's throw from Eindhoven Airport, EDCO is a leader in global trading with a strong focus on innovation and excellence. Our group includes EDCO, SHI, Edelman, Newco, and MAXECOM, boasting over 1100 employees across 56 countries. We pride ourselves on our international allure and deep roots in Brabant.

We are looking for a passionate In-Store Activation Manager to join our dynamic and international EDCO team, pushing boundaries and delivering groundbreaking experiences for our business partners.

The In-Store Activation Manager will be responsible for managing and executing in-store activation initiatives for displays and POS (Point of Sale) materials in the non-food FMCG sector. This role requires a blend of logistical expertise, marketing know-how, and a deep understanding of brand management and licensing. You will collaborate with cross-functional teams to ensure the effective implementation of promotional activities that drive brand visibility, customer engagement, and sales growth.

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Key Responsibilities

In-Store Activation Planning & Execution:

• Develop and implement in-store activation strategies that align with brand objectives and marketing campaigns.
• Coordinate with the EDCO internal teams and external partners to ensure timely and accurate execution of displays and POS materials across various retail outlets.
• Monitor the installation and placement of promotional materials to ensure compliance with brand guidelines and retailer specifications.

Logistics Coordination:

• Manage the end-to-end logistics of POS materials, including procurement, warehousing, and distribution to stores.
• Collaborate with logistics partners to optimize the supply chain process, reduce costs, and improve efficiency.
• Track inventory levels of POS materials to ensure adequate supply for ongoing and upcoming promotions.

Brand & License Management:

• Work closely with our licensing manager and mkt manager to ensure that all in-store activations align with brand identity and messaging.
• Conduct regular market research and competitor analysis to identify new opportunities for brand growth and improvement.

Performance Analysis & Reporting:

• Track the performance of in-store activations, using sales data and customer feedback to measure ROI and effectiveness.
• Prepare and present detailed reports on campaign performance, providing insights and recommendations for future activations.
• Continuously assess and refine activation strategies based on performance data and market trends.

Cross-Functional Collaboration:

• Liaise with the EDCO sales teams to understand retailer needs and optimize in-store marketing efforts.
• Work with the EDCO marketing team to align in-store activations with broader marketing campaigns and digital initiatives
• Partner with the EDCO product development team to ensure new products are effectively launched in-store.

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Qualifications and Skills:

• Bachelor's degree in marketing, Business Administration, Logistics, or a related field.
• 2-4 years of experience in in-store activation, brand management, or a similar role within the non-food FMCG sector.
• Strong understanding of logistics, supply chain management, and distribution of POS materials.
• Proven experience in managing marketing campaigns and in-store promotions.
• Excellent project management skills with the ability to handle multiple projects simultaneously.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent communication and interpersonal skills to build and maintain relationships with internal and external stakeholders.
• Ability to work in a fast-paced environment and adapt to changing market conditions.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing software/tools.

What we offer:

• Competitive Salary: We will discuss your salary expectations based on your work experience and education.
• Generous Vacation Time: You receive 25 vacation days annually, with the opportunity to earn an additional 4 days!
• Premium-Free Pension Plan: This means you take home more net salary each month.
• Flexible Working Hours: Start your workday anytime between 07:00 and 09:00.
• Professional Development: Opportunities to attend courses and training through the EDCO Academy.
• Active Social Committee: Enjoy multiple outings and events throughout the year organized by our vibrant activities committee.