Head of Messaging

What you will be doing

1. Lead the strategy and development of the messaging programme, which sits within the Comms Hub.

2. Monitor the wider political discourse and develop an analysis of the framing challenges and opportunities for progressive campaigners and communicators. This will include proactively identifying media moments (e.g. political and economic events, extreme weather moments) to amplify key messages and mobilise spokespeople.

3. Write regular rapid response messaging guides on breaking news stories and topics, (which include framing principles, key stats, common questions and responses and a round-up of public opinion); present messaging guidance and do active outreach to ensure the guides get widely used.

4. Collaborate with spokespeople to turn messaging guides into key media lines that can be used in a variety of broadcast and media in reactive and proactive settings, this will include providing 121 coaching and support.

5. Manage the messaging training offer within the hub, including delivering messaging training to the Spokesperson Network, designing and holding messaging sessions, working with messaging trainers and delivering regular messaging training. This will include our Messaging 101 course, drawing on the Race Class Narrative and global messaging training, which we run in collaboration with international messaging experts.

6. Lead NEON s approach to narrative research, this will include commissioning research, such as public opinion polling and focus groups, and carrying out and synthetising research in-house.

7. Support and coach relevant organisations in our networks on their messaging, comms strategy and how to most effectively communicate their campaigns.

8. Play an active role in the wider Comms Hub, working with our press officer network and spokesperson network, attending and feeding into key delivery across the organisation and supporting the Director with overall strategy to make the Comms Hub a cohesive overall team

9. Oversight and control over Messaging Programmes finances and fundraising strategy

10.Play an active part in the whole NEON team, contributing to organisation-wide plans