Director of Audiences

The V&A is a family of museums dedicated to the power of creativity. Our mission is to champion design and creativity in all its forms, advance cultural knowledge, and inspire makers, creators and innovators everywhere. We share a 5,000 year old story of creativity through exhibitions, events, educational programmes, digital experiences, conservation, research and an ever-evolving national collection of over 2.8 million objects spanning every creative discipline.

The opening of V&A East Museum & Storehouse in 2025/26 marks the completion of a generational journey of physical transformation for the V&A, from a single iconic site at South Kensington to a family of museums, including V&A Dundee, Young V&A and the V&A Wedgwood Collection.

At this pivotal moment in our history, we are seeking a Director of Audiences to lead an expert and experienced senior team in the delivery of transformational brand and audience strategies every bit as ambitious as those devised for our physical estate, as we look to engage new audiences of all ages and backgrounds, digitally as well as in person.

We are looking for candidates that are comfortable working in complex but creative environments, performance focused but with high levels of emotional intelligence, excellent leadership skills and the ability to work collaboratively across the V&A and with a highly talented senior team. Flexible and dynamic in approach, you are someone who will spot opportunities and lead us into new areas; creative in your thinking but with an approach that is backed by data and evidence. Wherever you are now (and we are open to a range of sector backgrounds), you will demonstrate a strong passion for the V&A's mission and a clear understanding of the challenges and opportunities that lie ahead at this exciting moment of growth and transition.

The V&A is committed to building our team from a broad range of backgrounds and experiences valuing difference and diversity, and building a workplace based on shared values of equality and mutual respect. We particularly encourage applications from disabled people and people from black, Asian and minority ethnic backgrounds, as these groups are currently under-represented in the cultural sector.

If this opportunity excites you and you believe you have the skills and experience be our new Director of Audiences, please visit:

Closing date: Friday 1 st November 2024