Director eCommerce & Digital Marketing of Miele Professional

Job overview

Miele X is looking for a Director eCommerce & Digital Marketing, Business Unit Miele Professional. As a new member you are going to be part of the Management Team of Miele X. We are looking for a professional with exceptional stakeholder management skills, a proven record in eCommerce, and CRM strategies.

If you thrive on building relationships and connections in a fast-paced international environment, love data and e-commerce, we'll be happy to hear from you!

The Director eCommerce & Digital Marketing of the Business Unit Miele Professional, is responsible for creating and overseeing Miele Professionals' eCommerce strategies and operations, together with the subsidiaries. The position leads our in-house team of Performance Marketing, Technology and Webshop experts with a strong focus on lead generation and conversion into sales. You will be part of the global Miele Professional Marketing, Sales & Service leadership team and directly reports to the Senior Vice President, Marketing, Sales & Service of Business Unit Professional.

Your day-to-day job

• Build Miele Professionals' premium presence across all relevant digital channels, including relevant social channels.
• Lead a central team of experts out of Amsterdam for the areas SEA, SEO, Tech/Analytics and Webshop.
• Develop a long-term strategy for Miele Professional for the distribution channel eCommerce and implement it accordingly.
• Drive Webshop and website infrastructure optimization and focus on increasing Webshop sales (appliances, consumables etc.) through own Webshop and perspectively also through partners.
• Drive lead generation activities with strong focus on conversion into sales by the local teams in the Miele subsidiaries.
• Create lead nurturing campaigns and pilot them with dedicated markets with eventual global roll-out.
• Develop Miele Professionals' CRM strategy and drive forward CRM activities together with Miele subsidiaries.
• In all areas, closely collaborate with colleagues in HQ and all Miele subsidiaries.

Your benefits

• warm welcome and structured on-boarding
• competitive salary and bonus scheme
• working in a hybrid model
• 25 days paid annual leave
• personal development budget
• up to 45% discount on Miele products
• regular work-social activities
• NS Business Card and Swap Fiets
• retirement plan fully covered by Miele X

We are looking for

• You have at least 5 years' experience in performing eCommerce & Digital Marketing management roles and leading teams.
• You have a proven record in eCommerce, both optimizing Webshop infrastructure, but also developing and implementing strategies and growing Webshop sales.
• You have successfully developed and implemented CRM strategies.
• You have worked in matrix organizations and have successfully managed stakeholders on all hierarchy levels to drive the business forward.
• You have worked internationally, ideally both in country and HQ organizations.
• You have a solid understanding of technology, tracking and analyses.
• You can discuss technical issues with the SEOs on the same level as your SEA colleagues and you know how to define and achieve the targets/KPIs together.
• Despite being an experience leader, you can be very hands on if needed and required by the business.