Digital Performance Marketing Lead

Big ideas. Lifelong connections. One objective.

Digital Performance Marketing Lead

£62,000 - £67,000 plus

Reports to: Head of Digital

Directorate: ?Marketing, Fundraising & Engagement?

Contract: ?Permanent?

Hours: ?Full time 35 hours per week?

Location: ?Stratford, London? ?Office-based with high flexibility (1-2 days per week in the office)?

Closing date: 27 January :55

This vacancy may close earlier if a high volume of applications is received or once a suitable candidate is found, therefore we strongly recommend that you apply early to avoid disappointment. Please let us know if there is anything about the recruitment process that you would like to discuss, in particular if there are any changes or adjustments that would make it easier for you to apply. Please contact or as soon as possible.

Visa sponsorship: You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship.

Recruitment process: 1st stage competency interview via Teams, 2nd stage interview will include a task relevant to the role

At Cancer Research UK, we exist to beat cancer.

We're proud of how many people choose to support Cancer Research mission. However, to grow our funding we must build even greater momentum and urgency around our cause, and engage people in much deeper, more meaningful ways. This is the vision behind the of our strategy as we work to deliver seamless online and offline interactions, and a service that is personal to our audiences.

By continually finding new and better ways to connect with people, through personalised marketing, we will be able to understand what our audiences value, so we are there with the right offer at the right time when someone is ready to act.

To support our vision, we are bringing together our digital capabilities into one team within marketing & digital. We are recruiting a Digital Performance Marketing lead who will lead all specialist resources across email and SMS marketing, paid for media and creative best practice, in addition to collaborative working on content and website optimisation to benefit the organisation.

We are looking for a Digital Marketing professional with a breadth of experience across all aspects of digital (SEO, email, search, display and content). You'll also come with experience in a leadership role, as you'll need to inspire the broader team to create a continuous improvement plan, that drives the step changes we need to see in digital marketing.

This is a great opportunity to be at the forefront of a key transformation programme for the organisation, one where you will be able to see tangible results of your work and the impact it has on supporting our mission

What will I be doing?

• Lead the strategy and execution of comprehensive performance marketing campaigns across all digital channels

• Analyse performance and understand the details and effectiveness of each campaign and adopt a continual test and learn approach to all performance marketing activities

• Develop and refine dynamic budgeting processes to optimise digital marketing spend for optimal campaign performance

• Set clear KPIs, monitoring progress, and reporting on campaign performance

• Develop and lead on an ongoing digital advertising media and creative roadmap in conjunction with marketing teams, our digital agencies and insight teams

• Be the expert for digital marketing, influencing and negotiating with stakeholders at all levels to achieve buy-in

• Be accountable for leading a team of digital media, search and email specialists that support the organisation

• Work closely with the insights team to improve digital measurement across CRUKs campaigns

What are you looking for?

• Experience across all aspects of digital marketing including but not limited to email, search, display, SEO and content

• Experience with building a performance marketing engine across tracking, attribution, automation, and optimisation

• Strong knowledge of MarTech and AdTech solutions as well as digital data analytics and programmatic platforms

• Significant understanding of end-to-end supporter experiences (CX) and how digital plays a key role

• Significant leadership experience, with proven track record of delivering results through vision setting effective team leadership and collaboration.

Our organisation values are designed to guide all that we do.

Bold: Act with ambition, courage and determination

Credible: Act with rigour and professionalism

Human: Act to have a positive impact on people

Together: Act inclusively and collaboratively

We're looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.

If you're interested in applying and excited about working with us but are unsure if you have the right skills and experience we'd still love to hear from you.

What will I gain?

We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.

You can explore our benefits by visiting our .

How do I apply?

We operate an anonymised shortlisting process in our commitment to equality, diversity and inclusion. CVs are required for all applications; but we won't be able to view them until we invite you for an interview. Instead, we ask you to complete the work history section of the online application form for us to be able to assess you fairly and objectively.

For more information on this career opportunity please or contact us at .

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