Digital Marketing Specialist (PPC) - £40,000

Leading Technology client now require a talented Digital marketing specialist focusing on Paid Search/PPC to manage team activation and optimisation of their paid search accounts across an array of categories, publishers and formats.

The role revolves around the implementation of our clients B2B paid search strategy. This talented marketing lead will join an enthusiastic team utilising innovative tools/methods to enhance our clients B2B marketing strategies.

The Role:

• Employing an agile, test & learn approach to evolve the optimisation of our clients paid search program (Testing new formats, betas, and platforms).
• Continuously seek to make process and workflow improvements ensuring the team are more efficient and effective in activating paid search investments.
• Manage the paid search marketing budget ensuring spend is in line with budget plans, keeping variances to the minimum.
• Build a pipeline of dedicated paid search projects, managing the project from ideation to execution including maintaining strong media partner relationships with tech giants such as Google, Bing, and others.

About You:

• Strong commercial experience implementing B2B PPC & SEO strategies.
• You must be experienced at managing significant budgets and highly organised to manage multiple priorities simultaneously.
• Experience managing a team of people, with a focus on development, education, and empowerment of team members.
• Extensive experience with planning, running, and growing large-scale PPC accounts via AdWords (GoogleAds), Bing Ads, and via third party big management platforms
• In-depth practical experience in an array of leading industry tools across, Google analytics, Google Data Studio etc.

This role is hybrid with two days per week in our clients Birmingham office and the rest remote.

This role provides a base salary of up to £40,000 plus excellent benefits.