Digital Marketing Manager

Digital Marketing Manager

c. £38,000 per annum

Permanent- Onsite 4 days a week- East Sussex

The Talent Set is excited to partner with a renowned historical membership association to recruit a Digital Marketing Manager. In this dynamic role, the successful postholder will develop and execute online content and social media strategy aimed at enhancing brand engagement, expanding audience reach, and building stronger connections with both existing and diverse new audiences.

This role manages core social media and digital channels, working with the in-house Content team to plan, curate, and publish engaging content across social media, the website, and paid campaigns. Collaborating with the CRM lead on email marketing, it combines creative storytelling with data insights to strengthen audience relationships and support the organisations marketing goals.

Key Responsibilities:

• Develop and oversee a 12-month online content calendar, ensuring all digital content aligns with the organisation s mission, brand values, and audience objectives.
• Create and implement social media campaigns that drive engagement and audience growth, integrating with broader marketing initiatives across platforms like Instagram, Facebook, TikTok, and YouTube.
• Utilise tools like Google Analytics and Meta Business Suite to track performance, provide insights, and refine strategies to optimise audience engagement and user experiences.
• Work with cross-departmental teams to produce high-quality, engaging digital assets that showcase the organisations achievements and community impact.
• Manage and mentor the Marketing Assistant, fostering their growth while developing processes to encourage digital storytelling contributions across the organisation.

Person Specification:

• Proven experience in online content strategy, social media management, and digital marketing, with a strong understanding of audience engagement, brand consistency, and performance optimisation.
• Exceptional copywriting and editorial skills with a flair for producing engaging, audience-focused content tailored for digital platforms, including video commissioning and management.
• Advanced knowledge of tools like Google Analytics, Meta Business Suite, and content management systems, alongside expertise in Adobe Creative Suite and Figma for visual content creation.
• Excellent organisational skills, capable of handling multiple priorities, managing complex projects, and meeting tight deadlines with a collaborative, team-oriented approach.
• Familiarity with the arts, membership or charity sector, and a passion for making the arts more accessible to diverse audiences, including experience with live streaming or digital event delivery.

Benefits:

• Take a leading role in shaping the organisation s digital presence, delivering engaging content that supports world-class art and artists.
• Enjoy exclusive benefits, including free gym classes, subsidised dining, access to world-class shows, and discounts at high-street retailers through benefits hub.
• Work in the inspiring surroundings of East Sussex, with free on-site parking, an electric car charging scheme, and a convenient minibus service to and from two local train station.

The deadline for applications is Friday 17th January 2024

To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.

We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.