Digital Marketing Coordinator

About Bond

Bond is the UK network for organisations working in international development. We unite and support a diverse network of over 400 civil society organisations to help eradicate global poverty, inequality and injustice. We strengthen and champion the sector to make international development more efficient and effective. We work to influence governments and policy-makers, develop the skills of people in the sector, share expertise, and build organisational capacity and partnerships.

Main purpose of the job

The Digital Marketing Coordinator/Adviser will bring together all aspects of Bond s digital and social media marketing, to ensure that Bond maximises its marketing reach for all its products and services and particularly membership. The role is expected to use digital channels to build brand awareness, engage our core audiences and generate leads for new business of all types. The role will support content production on the website and coordinate some of the internally produced content items such as the communications to CEOs. They will ensure Bond s digital platforms and systems are run effectively to engage users and deliver Bond s key services and be able to provide key metrics internally and for external clients, where required. The person will be expected to effectively and efficiently manage relevant suppliers to ensure that they continue to provide value for money and are fit for purpose.

Main responsibilities

Digital marketing 75%

Managing campaigns

• Working with the Marketing Manager, overseeing email campaigns, social media marketing campaigns, and paid advertising

Analysing data

• Using web analytics software to monitor website performance, and analysing data to determine what content and ads are most effective

Optimizing for search engines

• Using search engine optimization (SEO) and search engine marketing (SEM) to make web content more visible to potential customers

Developing social media marketing strategies

• Assisting the Marketing Manager in identifying the target market, selecting the right digital channels, and crafting campaigns to align with Bond s target audiences and income generation strategy.

Managing social media

• Contributing to social media engagement and brand awareness campaigns, and monitoring or handling social interactions

Developing user experience

• Supporting the Communications Adviser in developing the user experience (UX) and user interface (UI) of digital platforms

Reporting

• Providing accurate reports and analysis to clients and company management

Staying up to date

• Keeping up to date with current digital trends

Creating content

• Supporting the Communications Adviser in writing and uploading copy and images for websites, developing content calendars, and creating content for blogs and social media

Cross-organisational support

• Assisting the communications team to ensure that approaches to digital marketing and social media are integrated into all areas of Bond s work and support other teams in the delivery of their projects.

Digital support and supplier management 25%

Continuous improvement

• Provide support, advice and guidance to the Communications Adviser for further improvements Bond s digital platforms to ensure a seamless user experience

Supplier management

• Work with digital suppliers, ensuring projects are delivered within budget

Regular support and maintenance

• Working with the Communications Adviser, effectively manage suppliers to ensure that Bond s website and systems are working effectively and are seamlessly integrated, including the Bond website, analytics and other digital platforms as required.

Digital troubleshooting

• Troubleshooting and providing regular technical support to staff, including managing website queries and bugs from staff relating to the website.

Person specification

Essential

• Content creation skills: Strong writing skills for creating social media posts, email copy, and other marketing materials.
• Social media management experience: Familiarity with platforms like Instagram, Facebook, LinkedIn, and Twitter, as well as social media scheduling tools like Hootsuite or Buffer. Understanding trends, engagement tactics, and audience demographics is crucial.
• SEO (Search Engine Optimization): Knowledge of on-page SEO (like keywords, meta tags) and off-page SEO is important for helping content rank better.
• Email Marketing: Experience with email marketing tools like Mailchimp or similar to build, segment, and analyze email campaigns.
• Pay per click and digital Advertising: Basic understanding of platforms like Google Ads, Facebook Ads, and LinkedIn Ads, including keyword research and ad performance tracking.
• Analytics and Data Analysis: Proficiency with tools like Google Analytics to track website and campaign performance, and an understanding of KPIs like CTR, bounce rate, and conversions. Basic knowledge of Microsoft Excel or Google Sheets is often useful for data reporting.
• Experience of effectively working with digital suppliers, including holding suppliers to account and meeting deadlines

Desirable

• Experience of developing user experience and testing guidelines to ensure optimal design standards and functionality
• Strong digital project management skills and experience, including understanding risk, quality and optimisation in a digital project GT1
• Experience of working with staff, including those unfamiliar with digital marketing and social media ,
• Understanding of digital integrations, such as with email marketing and CRM
• Ability to respond to unexpected issues while completing regular tasks

Benefits

Bond offers a competitive salary and benefits package including:

• 27 Days Annual Leave + Bank Holidays, with additional staff privilege days, normally between Christmas and New Year
• 7% pension contributions (staff pay 3.5%)
• Flexible working hours (Hybrid working 1 day, minimum in the office per month)
• Staff Development days
• Perk Box access
• Employee Assistance Programme
• WeCare (Health and wellbeing services, including access to 24/7 online GP services, second medical opinion, mental health support such as counselling, guidance from health professionals, burnout prevention, life event counselling, get fit programmes, nutritionist advice, etc. for staff and immediate family)
• Interest-free season ticket loan

How to apply

To apply submit your CV and cover letter by midnight on Thursday 5th December 2024.

In the cover letter we expect you to set out:

• Why you are interested in this role
• How you meet the role requirements
• Your understanding of equity, diversity, inclusion and why it matters in this role

Bond and equal opportunities

Bond values diversity and works to advance equity and inclusion. All staff have a responsibility to ensure that they are being open, accepting and respectful to all that they come into contact with within their work at Bond, regardless their protected characteristics. Acting in accordance with the EDI policy, Bond staff must contribute to our inclusive organisational culture ensuring that they are aware of and respond appropriately to micro-aggressions, racism, sexism, LQBTQ+ misconduct and disability equity. Bond Staff must not be bystanders, and must report when they witness any unacceptable behaviour.

In order to assess and ensure the continued effectiveness of Bond s Equal Opportunities Policy, all applicants are asked to complete a short questionnaire when applying. You are not obliged to answer the questions but the more information you supply the more effectively we can monitor our equal opportunity practices. Completion of all questions is voluntary and failure to answer any question(s) will not affect your application in any way.

The information you supply will be treated in confidence and will not be seen by any member of the selection panel responsible for the appointment. The questionnaire will be detached from your CV and cover letter, stored anonymously and used purely to provide statistics for monitoring purposes.

Privacy notice for applicants

Our Privacy Notice for applicants can be found on our website when you click apply.

Subject of employment at Bond

If successful, you must have the right to work for the duration of your contract at Bond. All offers of employment will be subject to satisfactory references. Bond also participates in the Inter Agency Misconduct Disclosure Scheme. In line with this Scheme, we will request information from job applicants previous employers about any findings of sexual exploitation, sexual abuse and/or sexual harassment during employment, or incidents under investigation when the applicant left employment. By submitting an application, the job applicant confirms their understanding of these recruitment procedures.