Digital Marketing and Communications Officer
Posted 5 hours 26 minutes ago by Royal Free Charity
Permanent
Not Specified
Marketing & PR Jobs
Not Specified, United Kingdom
Job Description
Digital marketing and communications officer
Salary £30,000 per annum - subject to skills and experience
Hours of work Full time,37.5 hours a week over five days. Occasional weekend and evening work for events
Base Hybrid working for the foreseeable future with regular attendance to the office at least 2 days a week
Department - Engagement and Communications
Job purpose
The digital marketing and communications officer role is a new and exciting opportunity, central to the growth of our organisation s digital activity.
In this role, you will optimise our digital platforms, ensuring content is always up to date, engaging and accessible across all channels. Your efforts will be key in maintaining seamless and dynamic digital communications.
As part of our friendly, professional communications team, you ll collaborate with content creators, our graphic designer and other colleagues to deliver impactful campaigns that drive awareness and fundraising success. You ll work closely with the digital marketing manager to create effective email campaigns, while supporting the content marketing team to get inspiring content to the right audiences via the most effective platforms.
You ll track performance using tools like Google Analytics, monitoring key metrics to drive continuous improvement in our digital activities. The role also involves responding to our online community, fostering meaningful engagement with our incredible supporters, patients, staff and local communities.
The objectives of the post are:
Digital platforms and systems
Content and campaign management
Qualifications
The communications team is responsible for keeping our supporters and local residents informed about the difference we make to the patients and staff of the Royal Free London NHS Trust. We celebrate achievements and promote the charity and its successes to the world.
We manage our digital presence through a range of channels including our website, our social media platforms and email marketing. We also produce a range of off-line content including print publications, impact reports, and ambient marketing materials. We provide photography and audio-visual services.
Organisation
The Royal Free Charity stands at the threshold of its most important period of development.
Our vision is for everyone served by the Royal Free London NHS Foundation Trust (RFL) to have access to world-leading healthcare, delivered by a thriving workforce, and driven by medical research that has a global impact. We support the 17,000 staff of the RFL and their two million patients across Barnet, Chase Farm, North Mid and Royal Free hospitals and more than 30 NHS services.
Through the services we provide, and the programmes and equipment we fund, we make a profound and immediate difference to patients experiences of care.
The recruitment process
To apply for this post, please send:
Closing date for application: Friday 21 February noon.
Interview date: Friday 7 March 2025
Please note we are looking for the successful applicant to be available from 1 April 2025 onwards.
As an equal opportunities employer, the Royal Free Charity is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.
Benefits:
Core benefits
Salary £30,000 per annum - subject to skills and experience
Hours of work Full time,37.5 hours a week over five days. Occasional weekend and evening work for events
Base Hybrid working for the foreseeable future with regular attendance to the office at least 2 days a week
Department - Engagement and Communications
Job purpose
The digital marketing and communications officer role is a new and exciting opportunity, central to the growth of our organisation s digital activity.
In this role, you will optimise our digital platforms, ensuring content is always up to date, engaging and accessible across all channels. Your efforts will be key in maintaining seamless and dynamic digital communications.
As part of our friendly, professional communications team, you ll collaborate with content creators, our graphic designer and other colleagues to deliver impactful campaigns that drive awareness and fundraising success. You ll work closely with the digital marketing manager to create effective email campaigns, while supporting the content marketing team to get inspiring content to the right audiences via the most effective platforms.
You ll track performance using tools like Google Analytics, monitoring key metrics to drive continuous improvement in our digital activities. The role also involves responding to our online community, fostering meaningful engagement with our incredible supporters, patients, staff and local communities.
The objectives of the post are:
Digital platforms and systems
- Keep our website up to date. Publish and manage content, ensuring it s accurate, on-brand and SEO-friendly.
- Use SharePoint to keep our staff and volunteers updated and manage our dedicated pages on the Royal Free London s intranet.
- Take charge of our digital asset management system, uploading and organising content and ensuring consent is documented.
- Run our regular meetings where we plan our upcoming digital and social media activity
- Work closely with our external website maintenance and development supplier and our IT support to maintain and optimise our digital platforms.
- Partner with our in-house graphic designer and content creators to deliver stunning and engaging materials.
- Keep us on track by collating and analysing key performance metrics across our website, email, social media and digital marketing channels, presenting actionable insights and recommendations to help us continually improve.
- Use quantitative and qualitative data to measure the impact of our team s performance and activity.
Content and campaign management
- Be the voice of our online community - respond warmly and quickly to emails, comments and messages.
- Team up with our content creators to develop campaigns that hit the mark, driving awareness and fundraising success.
- Use our email service provider to create and distribute email campaigns - including our monthly e-newsletter, supporter communications and fundraising appeals - tracking results and identifying what we can to achieve better engagement.
- Attend and help out at events, conferences and meetings, including those occasionally held in the evenings or on weekends.
- Engagement and communications directorate
- Fundraising directorate
- Grants and research department
- Services department (volunteers, complementary therapy, support hub)
- Royal Free London NHS Foundation Trust communications team
Qualifications
- CSE/GCSE in Maths and English or equivalent
- A qualification in a relevant field and/or membership of a professional organisation such as the Chartered Institute of Public Relations (CIPR) or the Chartered Institute of Marketing (CIM)
- Proven ability to write and edit great content tailored for digital platforms.
- A track record of delivering engaging email and digital campaigns to diverse audiences.
- Understanding of GDPR and data protection principles and how they apply to communications and marketing activity
- Hands-on experience with email service providers to create automated journeys and broadcast campaigns. We use DotDigital but familiarity with any major platform is acceptable.
- Experience with CMS platforms for publishing website content and making backend updates. We use Craft but familiarity with any major CMS is acceptable
- Experience working on digital fundraising or income-generation campaigns.
- Experience of running ads on social media platforms
- A curious mind and interest in exploring how AI can elevate team performance and creativity.
- A solid understanding of digital marketing techniques, from SEO and search ads to social media strategies.
- Familiarity with analytics tools like Google Analytics and Data Studio, and a knack for turning data into actionable recommendations
- Awareness of digital accessibility best practice in the UK public or charity sector.
- Really well organised with a talent for juggling projects and meeting deadlines.
The communications team is responsible for keeping our supporters and local residents informed about the difference we make to the patients and staff of the Royal Free London NHS Trust. We celebrate achievements and promote the charity and its successes to the world.
We manage our digital presence through a range of channels including our website, our social media platforms and email marketing. We also produce a range of off-line content including print publications, impact reports, and ambient marketing materials. We provide photography and audio-visual services.
Organisation
The Royal Free Charity stands at the threshold of its most important period of development.
Our vision is for everyone served by the Royal Free London NHS Foundation Trust (RFL) to have access to world-leading healthcare, delivered by a thriving workforce, and driven by medical research that has a global impact. We support the 17,000 staff of the RFL and their two million patients across Barnet, Chase Farm, North Mid and Royal Free hospitals and more than 30 NHS services.
Through the services we provide, and the programmes and equipment we fund, we make a profound and immediate difference to patients experiences of care.
The recruitment process
To apply for this post, please send:
- CV (please include your last employer and dates of employment)
- Cover letter addressing how you meet the criteria set out in the job description and person specification,
Closing date for application: Friday 21 February noon.
Interview date: Friday 7 March 2025
Please note we are looking for the successful applicant to be available from 1 April 2025 onwards.
- You must be eligible to work in the UK
As an equal opportunities employer, the Royal Free Charity is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.
Benefits:
Core benefits
- 25 days of paid holiday, plus three-day office closure rest period between Christmas and New Year, and UK bank holidays. This increases to 30 days leave after five completed years of continuous employment (all leave is pro rata for part time employees).
- A contributory pension scheme, where we match your 4% contribution towards your pension. If you choose to increase your payments into your pension scheme, we ll match your contribution up to 9%.
- A sick pay package that offers one month s full pay and one month s half pay in any 12-month period if you ve been with us for less than two years. This rises to two months full pay and two months half pay in any 12-month period after two years of continuous employment.
- Occupational maternity pay and paternity pay packages that provide more generous support than statutory pay alone.
- A flexible working policy to support our employees work/life balance.
- As a member of the Royal Free family, you ll be entitled to benefit from:
- Expert financial advice from our financial partner, the London Credit Union
- Savings on purchases with the Blue Light Card
- Our Death in Service benefit
- Subsidised gym, pool and classes at our Rec Club in Hampstead
- Secure bicycle parking and shower facilities at our Hampstead site
- Fortnightly guided meditation
- Free massage therapy from our complementary therapy team
- Menopause peer support group . click apply for full job details