Digital Engagement Manager

Contract: Fixed Term (12 months), Full-Time (35 hours over 5 days)
Location: London, SW1P 2AF (Hybrid 2 days in the office, 3 days remote)
Salary: £40,000 + London Weighting Allowance (LWA) £3,954
Interview Date: w/c Monday 16 December 2024
Start Date: March 2025

At Blue Cross, we have a powerful story to share! As our Digital Engagement Manager, you'll be at the lead the delivery of our social media strategy, creating engaging content that drives awareness, fosters community, and helps us make a meaningful impact on the lives of pets and people.

Join us and use your expertise to amplify our mission and connect with a passionate audience!

More about the role

At Blue Cross, we re proud of our strong social media presence, with an engaged community across key platforms such as Instagram, Facebook, Twitter/X, YouTube, and TikTok. We are looking for a Social Media & Engagement Manager to lead our organic social media team, driving awareness, engagement, and action across social media channels to support our mission of improving the lives of pets and people in need.

This is a 12-month fixed-term contract, providing an exciting opportunity to make a significant impact while covering maternity leave. You will track key performance metrics, identify trends, and optimise our approach to ensure we remain deliver for our audience and Blue Cross.

You ll collaborate closely with internal teams across Blue Cross to ensure social media efforts are integrated with our broader communications strategy. Your role will include managing a talented social media team, external partners, and working across departments to deliver campaigns that increase engagement, build our community, and promote Blue Cross s mission.

Key Responsibilities

• Lead and manage our social media strategy to build brand awareness, drive engagement, and encourage action. Leverage social media insights to continuously optimise campaigns for maximum impact.
• Oversee the development and execution of engaging content across all social media platforms. Work closely with internal teams to scope, plan, and deliver content that aligns with Blue Cross s mission and encourages audience participation.
• Manage and inspire a team of social media specialists, ensuring high-quality content and campaign delivery. Work with external partners to extend our reach and increase engagement.
• Use social media analytics tools to track performance, understand audience behaviours, and generate actionable insights. Use this data to refine our content strategy and enhance engagement across all channels.
• Utilise content creation tools to produce eye-catching social media visuals that encourage interaction and increase engagement.
• Develop and share best practices across Blue Cross, providing training to teams to improve their social media skills and enhance overall digital engagement.
• Monitor social media for potential issues and collaborate with senior management to ensure prompt and effective responses, maintaining a positive brand image and safeguarding Blue Cross s reputation.

About you:

You ll have extensive experience in managing social media accounts for businesses or non-profits, including community management, content creation, and campaign execution. You are a creative thinker with the ability to deliver social media strategies that align with organisational goals and inspire your audience to take action.

You will be confident using social media analytics tools such as Sprout Social to analyse trends, performance, and user engagement, and you will be proficient in content creation tools like Canva to develop engaging social media assets. You ll be driven by data and insights, and motivated to continuously improve Blue Cross s online presence.

As a collaborative leader, you will enjoy working with cross-functional teams and external partners to deliver exceptional results. You will have a passion for animal welfare and a strong desire to make a difference in the lives of pets and people.

Essential Qualifications, Skills, and Experience

• Substantial experience managing social media accounts for businesses or non-profits including community management, content creation, and moderation.
• Experience developing and delivering social media strategies.
• Excellent knowledge of industry best practice, social channels and tools including analytics and social listening platforms.
• Experience monitoring, analysing and reporting on social media performance, and using insights to optimise activities.
• Demonstrable experience working with and influencing stakeholders with different skillsets and levels of seniority.
• Good organisational and project management skills.
• Strong line management skills with the ability to lead and inspire a team.
• Desirable Qualifications, Skills, and Experience
• A familiarity and interest in animal welfare.
• Experience of working in the charity sector.
• Experience across other areas of digital marketing and of how these work with social platforms to drive engagement.

How to apply

Click the apply button below and complete the online application process before the closing date on Sunday 1 December 2024.

We reserve the right to close this vacancy early should we receive an overwhelming response.

Blue Cross benefits

Our people are the most important part of delivering our purpose. If it weren t for their amazing efforts and commitment, we wouldn t be able to make the difference that we do today. In return, we want to provide you with the best working environment we can.

With a wide range of perks aimed at enhancing your life both inside and outside of work, you'll
thrive in a supportive and rewarding environment.

Our generous benefits package includes:

• 38 days per year, increasing to 43 with service (including bank holidays). For part-time roles, holiday entitlement is calculated pro-rata.
• Pension scheme with enhanced employer contribution
• Life assurance
• Unlimited access to an employee assistance programme
• Programmes for physical and mental wellbeing support
• Free access to GP via MetLife
• Recognition scheme
• Annual volunteer days
• Claim for professional fees
• Charity worker discounts across a variety of retailers.

We want you to feel valued and supported throughout your career with us.

For more details on our benefits and to see how we invest in our team, visit the 'Why Work for Us' page on our website.