Digital CRO Analyst

Do you have experience uncovering conversion problems through insight and analytics, then turning that data into impactful A/B tests and optimisation decisions? Are you comfortable diving into tools like Google Analytics 4 and Looker Studio? Keen to use your skills to make a real difference to millions of people?

We re seeking a skilled CRO Analyst on a fixed term contract basis to join an exciting experimentation program, where you ll own the end-to-end CRO process for our fundraising event products such as the famous London to Brighton bike ride.

Supported by developers, UX designers, content creators and tracking implementation specialists, you ll be responsible for defining and delivering the experimentation roadmap for BHF Events products, spanning insight, test ideation, test completion, analysis and stakeholder management.

In this role you ll set up funnels and other custom reports and generate actionable insights as well as devise experiments and optimisation strategies that will align with business goals.

You ll develop strong collaborative relationships with our BHF Events product owners, analyse the customer journey, provide teams with key insights, monitor and report on performance, and manage a programme of testing to measurably improve conversions.

This job will appeal to you if you re keen to join passionate, supportive, growing team at the heart of everything digital at the BHF. Your work will power income growth through experimentation and make a tangible contribution to BHF s lifesaving work.

About You

An advanced user of Google Analytics 4 (GA4), you have extensive experience analysing onsite journeys, end-to-end conversion funnel reporting, and planning and running experiments (particularly A/B testing).

With strong data analysis skills, you can set up funnels and other custom reports and generate actionable insights from them. A strategic thinker with a result-driven approach, you can devise experiments and optimisation strategies that adhere to best practice and align with business goals.

Collaborative, proactive and positive, you are a team player with experience working and building relationships cross-functionally to deliver outcomes. With excellent communication skills, you can communicate complex findings in a clear and concise manner to stakeholders and colleagues.

Possessing a customer-centric mindset, you are always focused on delivering great user experience.

You bring knowledge and experience of the following tools and techniques:

• Strong knowledge of GA4 and digital analytics in general
• Familiarity with data visualisation tools, such as Looker Studio or PowerBI
• A/B testing best practices and experimentation management
• Basic knowledge of HTML and CSS
• Familiarity with testing tools, such as ABTasty, Optimizely or VWO
• Basic knowledge of usability best practice and user-centred design principles

Your current job title may be CRO Analyst, Web Analyst, Digital Analyst, Product Analyst, Product Manager, CRO Specialist, CRO Manager, Experimentation Specialist, Experimentation Manager, Experiment Analyst, or a related field.

Working arrangements

12-month fixed term contract, with possibility of extension. Start date is as soon as possible.

This is a blended role, where your work will be dual located between your home and our London Office.

At the BHF we believe in the power of being together, so our colleagues on blended contracts can expect to spend some time in their office, at least one day each week, on average. The use of our office spaces is driven in part by your role and the activities you need to do. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.