CRM Marketing Operations Specialist
Posted 9 hours 40 minutes ago by CPS Group (UK) Ltd
CRM Marketing Operations Specialist
Role: CRM Marketing Operations Specialist
Industry: Media & Entertainment
Specialism(s): CRM, Messaging, Braze, AEM, Quality Assurance, CRM Lifecycle Comms, Solution Design, Push, In-App, SMS
Type: Contract, Inside IR35
Location: London (Hybrid)
Pay Rate: £250 - £300 per day
Start: February 2025
CRM Marketing Operations Specialist
CPS Group UK are delighted to be working with a leading global media brand to appoint a CRM Marketing Operations Specialist to enable marketer strategies through knowledge of messaging channel end-to-end solutioning. The CRM Marketing Operations Specialist is accountable across the messaging life cycle, from solution design to build and deployment, to understanding the impact of the campaign. The role is critical to ensuring high-quality user experience through a rigorous quality assurance approach and peer feedback.
Role Requirements
* Engages with internal marketers in refinement sessions to clarify strategy requirements to finalize intake
* Builds messaging solution and conducts self-Quality Assurance testing
* Conducts peer-review Quality Assurance (QA) for Marketing Operations counterparts to enable a deployment ready status.
* Actively monitors solution deployment to readily identify potential bugs to remediate/
* Utilizes Business Intelligence reporting or direct analytical queries to determine the business impact and then
* Takes lessons learned approach, utilizing insight in go-forward refinement sessions or team reporting
Require Skills & Experience
* 2+ years of work experience in marketing operations, analytics
* Proficiency using Braze platform
* Experience in Marketing/CRM automation and personalisation
* Active certifications in messaging platforms (Salesforce Marketing Cloud, Braze, Adobe Experience Manager)
* Understanding of messaging best practices (email, push, in-app)
* Strives for quality
* High attention to detail and ability to readily spot potential bugs/issues
* Excellent written/documentation skills
* Skilled in Insights Analysis
* Working knowledge of SQL
* Experience working in agile teams
* Effective communication skills with globally diverse cultures
* Curious and analytic mindset, striving to build expertise
* Multi-lingual (desirable, excellent English language/written skills mandatory)
For more information or immediate consideration for this opportunity, please contact Charlie Grant at CPS Group UK (see below)
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