CRM Manager

Join Our Team as a CRM Manager

Are you passionate about leveraging data to make a tangible difference in people's lives? At St Martin-in-the-Fields Charity, we're seeking a dynamic CRM Manager to enhance our supporter engagement and optimize our fundraising efforts. In this pivotal role, you'll manage and develop our Donorfy supporter database, providing technical expertise, guidance, and training on our CRM systems. Your analytical skills will drive insightful campaign selections and analyses, directly supporting our mission to combat homelessness. If you're ready to apply your CRM expertise to create meaningful impact, we'd love to hear from you!

Job Title: CRM Manager

Responsible to: Head of Individual Giving

Line Management: none

Contract Type: Permanent, Full-time, but we are open to flexible working arrangements, part-time or compressed hours for the right candidate

Hours: 35 per week

Location: Runway East, 24-28 Bloomsbury Way, London. WC1A 2SN. Bloomsbury & Holborn Coworking & Private Offices (runwayea.st)

We offer flexible and hybrid working, but office-based work will be expected regularly.

Salary: starting from £43,000 per annum

Benefits: includes 25 days holidays with length of service increments (plus bank and public holidays), contributory company pension, flexible working options, enhanced family friendly and sick leave policies and more

Main Purpose of Role

• To manage and develop the charity s supporter database Donorfy ensuring the database is used to optimize fundraising activity
• Provide technical expertise, guidance and training on the charity s CRM systems.
• To manage and deliver insightful, robust campaign selections and analysis to support fundraising activity, planning and monitoring.

Main Responsibilities

CRM Management

• Management and development of our Donorfy database in line with fundraising income and engagement plans.
• Provide user training and ongoing support to colleagues on how best to use the CRM
• Develop ways to integrate payment sources and platforms with the database andmanage new data sources and data exchange between systems.
• Maintain data quality through regular data cleansing processes.
• Manage the timely collection of Gift Aid income. Assist the team with maximising this income from supporters.
• Develop and maintain accurate documentation for all data processes.
• Manage & develop processes for our regular giving programme, alongside this develop regular reporting needed to deliver this activity.
• Support the Head of IG with the technical delivery of our BBC Radio 4 Christmas appeal, specifically liasing with BBC to make sure our platforms are compliant and integrated with our database.

  Insight & reporting

• Deliver regular reporting to the team, measuring supporter engagement, retention and campaign performance.
• Deliver insightful and robust campaign selections and analysis to optimise fundraising campaigns.
• Liaise with the finance team on monthly income reconciliation.

  General

• Maintain up to date knowledge of SMITFC s work
• Ensure the CRM fulfils all charity collection requirements, ensuring regulatory compliance and adhering to charity GDPR policies.
• Manage the various agencies that we work with in order to develop, maintain and streamline our data and processes.

  Person Specification

  Experience and Knowledge

• Significant experience developing and managing CRM Databases
• Experience of using a CRM system preferably Donorfy
• Experience with Data Protection/ GDPR policies and compliance, ICO, HMRC and other relevant regulatory guidelines.
• Proven experience and understanding of a fundraising programme similar to St Martins.
• Proven experience in creating data selections, imports and the creation of reports.
• Knowledge of supporter care requirements to maintain an efficient database.
• Experience of managing external suppliers within a technical environment.

  Skills and Competencies

• Confident with data and its application in a fundraising/supporter context
• Excellent IT Skills including Microsoft Office 365
• Good communication skills, able to present complex data in an understandable way.
• Good analytical and reporting skills
• Good collaboration skills
• Ability to work accurately and methodically under pressure, and to meet deadlines

How to apply

If you are passionate about our work to address homelessness and would like to join the Charity as its CRM Manager, please complete the application form available on our online jobs board.

Submit your CV and a supporting statement outlining:

• Why you are interested in this role
• Your relevant experience, particularly in database management and fundraising

Application Timeline

We are accepting applications until Monday, 17th March, but we are reviewing applications on a rolling basis. We encourage you to apply as soon as possible.

• First interviews: Planned for 19th and 20th March
• Second round (including a task): Scheduled for 26th and 27th March

We are looking for someone to start as soon as possible and reserve the right to close applications early if we find the right candidate.