Communications & Brand Manager

Job Description

This is a unique opportunity to play a crucial role in the growth of CARE International UK s brand through the implementation of a refreshed brand positioning, and creative communications. We are seeking a Communications & Brand Manager to support the Head of Communications & Brand to develop our strategic communications priorities, and work with colleagues across CIUK and our international confederation to implement them. You ll help with creating organisational key messaging and positioning documents and write audience-focused messaging frameworks for key campaigns, ensuring all our messaging embodies our brand narrative and aligns with tone of voice. They ll work with colleagues to bring to life powerful stories of change being made by women and girls through CARE projects around the world, and when crisis hits in some of the world s most challenging places. Through compelling communications and strong brand management they ll help raise awareness, influence policymakers and increase income in support of our mission.

Why work for us?

At CARE, we re united by our desire to the support women across the world who are leading the fight to end inequality and poverty. But to do that effectively we need to raise our profile, advocate for political change and grow our income that s where you come in. This is a crucial role that will work closely with every team across the organisation, as well colleagues internationally, to transform our communications in service of these aims.

This is an exciting time to join CARE International UK s Communications Team. This year we re rolling out a refreshed brand identify and tone of voice, and we re looking for someone who s passionate about bringing that to life through storytelling and effective communications. You ll also be supporting colleagues to embed the brand across the organisation, helping us to increase our brand awareness.

At CARE International UK we affirm the dignity, potential and contribution of participants, donors, partners and staff. Our actions are consistent with our mission. We are honest and transparent in what we do and say and accept responsibility for our collective and individual actions. We work together effectively to serve the larger community. We constantly challenge ourselves to the highest levels of learning and performance to achieve greater impact.

About you

You ll be a first-class communicator, someone with a knack for written and visual storytelling and an ability to tailor messages for different audiences. When it comes to the marcomms mix, you know how to build brilliant cross-channel, integrated campaigns and you nurture strong relationships with both internal teams and external partners to deliver them. You ll be someone who s used to working in a busy role with competing demands on your time, so you ll be adept at knowing how to prioritise the work that s most impactful and can bring your colleagues along with you. You ll have plenty of experience in brand management and natural flair for design and content, helping us to build our brand presence and increase our impact.

About the role

The Communications & Brand Manager will support the Head of Communications & Brand to develop our strategic communications priorities, and work with colleagues across CIUK and our international confederation to implement them. You ll help with creating organisational key messaging and positioning documents and write audience-focused messaging frameworks for key campaigns, ensuring all our messaging embodies our brand narrative and aligns with tone of voice. You ll work with colleagues to bring to life powerful stories of change being made by women and girls through CARE projects around the world, and when crisis hits in some of the world s most challenging places. Through compelling communications and strong brand management you ll help raise awareness, influence policymakers and increase income in support of our mission.

About CARE

CARE International is a leading humanitarian organisation leading the fight to end poverty in the world s most challenging situations. Women and girls are at the centre of our work, because we cannot overcome poverty until all people have equal rights and opportunities. We know that when a crisis erupts, women are often the first to pick up the pieces, so we work alongside women, so they have the power to make change where it s needed most. Founded in 1945, CARE currently works in over 120 countries and last year alone, reached 53.4 million people through nearly 1,500 projects.

Safeguarding

CARE International UK has a zero-tolerance approach to any abuse to, sexual harassment of or exploitation of, a vulnerable adult or child by any of our staff, representatives or partners. CARE International UK expects all staff to share this commitment through our Safeguarding Policy and our Code of Conduct. They are responsible for ensuring they understand and work within the remit of these policies throughout their time at CARE International UK. Safeguarding our beneficiaries is our top priority in everything we do, including recruitment. All offers of employment at CARE International UK are subject to:

- satisfactory references. CARE International UK participates in the Inter Agency Misconduct Disclosure Scheme. In line with this Scheme, we will request information from successful applicants previous employers about any findings of sexual exploitation, sexual abuse and/or sexual harassment during employment, or incidents under investigation when the applicant left employment.

- appropriate criminal record checks (including a Bridger check).

By submitting an application, the applicant confirms his/her understanding of these recruitment procedures.

Equality and Diversity

We are committed to Equality and value Diversity.

We are a Disability Confident Employer and particularly welcome applications from disabled people. We guarantee interviews to disabled applicants who meet the essential criteria for the role (see person specification). If you require the candidate brief or need to submit your application in an alternative format, because of a disability, please do get in touch by sending an email to our HR team.

We also encourage people from Black, Asian or Minority Ethnic (BAME) backgrounds or LGBT+ to apply for roles at CARE International UK.

Please note that in compliance with the Immigration, Asylum and Nationality Act 2006, all job offers at Care International UK are conditional on eligibility to work in the UK.

To Apply:

To apply, please visit our website, download and read the Communications & Brand Manager Candidate Brief, including the Job Description and Person Specification. Applications are completed online. If you require a copy of the recruitment pack in large print or an alternative format please contact our HR team. Please note, Curriculum Vitae s (CVs) will not be accepted.

Closing date: 23/02/25

Interview date: 28/02/25