Brand Manager

We have an exciting opportunity for an experienced and passionate Brand Manager to join us at the Royal College of Radiologists (RCR)!

Following a rebrand in 2023, the RCR has an exciting and dynamic new brand to represent our members and their specialties. The Brand Manager has a critical role within the organisation, leading on both the ongoing development and growth of the new RCR brand and how our customers engage with it.

You will support the development of our brand strategy, overseeing its delivery and maximising op-portunities to continue to expand and enhance the RCR brand. You will work collaboratively with col-leagues to ensure the key messages and goals are embedded across our work, from events to prod-uct development and you ll lead the way in ensuring that the brand vision touches everything that we do, and that our work upholds and supports the brand in return.

This is an exciting role that offers the opportunity to shape and build our brand work as we realise our ambitions as an organisation

What you ll do:

• Support and deliver the brand strategy in line with the ongoing growth and development of the organisation, ensuring it s at the heart of all we do.
• Identify opportunities to improve engagement with the brand, increase understanding of our audiences and expand our reach as an organisation.
• Oversee and support our insight activity, using data to inform our communications and other activity, putting member views at the forefront.
• Manage and support the development of our creative assets and design work, using the visual expression of our brand to drive awareness and build our global reputation.
• Oversee and manage all operational activity for the brand team, including budget, policies and line management.

What you ll need:

• Proven experience in brand management and bringing brand values to life for audiences and colleagues.
• Experience in applying marketing techniques to build brand awareness and engagement with a variety of audiences.
• Experience in leading and inspiring teams to innovate, develop and achieve.
• Knowledge of creative asset development and design and using these strategically to build engagement.
• Proven experience of developing insight led strategies and using data to drive activity.
• Confidence in communicating to a wide range of stakeholders, with an interest in collaborating and coordinating ideas across teams.
• An understanding of how brand impacts all areas of work, with an ability to engage others in the big picture and long term goals.

If you are looking for an opportunity to demonstrate your passion and experience in a charitable organisation with a great cause and ambitious goals, please find out more about the Brand Manager role, the RCR and how to apply by visiting the RCR website and reading the candidate pack.

Why join us:

• Make a difference to the lives of Doctors and the specialities they work in every day!
• Hybrid working (40% working week can be done remotely)
• Modern working environment
• Equipment provided to work from home
• Generous annual leave allowance
• Excellent pension scheme
• Interest free season ticket loan and cycle to work scheme
• Employee Assistance Programme