Associate Director, Digital Data and Analytics

Company description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we're great, but as a team we're unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.

Our Commitment
At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe's wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company's many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

Overview

This is an incredible opportunity to drive growth and change on a fast-growing, game-changing Publicis Media client.

Adobe.Pub is seeking a highly talented and motivated Analytics Associate Director to join our dynamic team. This role reports to the Analytics Director, Adobe.pub EMEA.

The ideal candidate will possess strong analytical and communication skills and have experience analysing data to answer critical business questions. They will design and implement effective data visualizations and reports, while collaborating closely with cross-functional teams.

Responsibilities

Strategic Leadership:

• Partner with stakeholders from Adobe.Pub and Adobe teams to identify essential Analytics workstreams that drive full funnel goals, including incremental reach, visits, and revenue
• Develop roadmaps for these workstreams, ensuring their successful execution
• Supervise the planning, management, and execution of analyses to support campaign strategy and planning

Data Transformation:

• Design data architecture and ETL processes for efficiently processing large volumes of data periodically
• Oversee the building and maintenance of data pipelines to ingest data from diverse sources
• Design and implement data quality checks and validation procedures to maintain data accuracy and integrity
• Collaborate with data engineers and architects to optimize data infrastructure and improve data accessibility
• Ensure data is transformed to meet specific requirements and connected to actionable insights and business outcomes

Advanced Analytics:

• Leverage technical expertise and domain understanding to build architecture for Analytics solutions and processes for recurring workstreams
• Conduct in-depth data analyses to identify trends and optimization levers to enhance performance
• Produce high-quality analytical reports for presentations, white papers, and online publications
• Analyze campaign performance and revenue datasets to identify key insights and develop playbooks for use across various markets and regions

Communication:

• Communicate complex data analysis results effectively to stakeholders with varying technical backgrounds and present results to clients in both face-to-face and virtual meetings
• Proactively address and overcome project blockers by liaising directly with key stakeholders and leading meetings
• Foster a collaborative team environment, manage team workloads, mentor and develop junior analyst
• Work closely with the Analytics Director to support team development and ensure delivery excellence

Qualifications

Required

• Experience in paid digital reporting within a media agency or client-side, and team management experience
• Proficient in advanced ETL techniques and adept at handling and processing large volumes of data efficiently
• Campaign and marketing analysis, identifying optimization opportunities, and deriving strategic insights
• Skilled in integrating diverse data sources to create compelling, data-driven narratives
• Strong understanding of the digital landscape and proficient in presenting analysis results to varied audiences
• Client-oriented, with excellent communication skills to represent Marketing Analytics to Adobe
• Strong project management skills, capable of handling multiple projects simultaneously with a structured approach
• Advanced Excel skills (string functions, array formulas, PowerQuery, PowerPivot), understanding of data visualization principles, and familiarity with web analytics tools (Adobe Analytics, GA4)
• Collaborative and constructive with team

Preferred

• Experience working with insight & analytics in a large organisation - media agency, publisher or client side if budgets more than £10m p.a.
• Intermediate SQL and knowledge of Python or another scripting language for automation tasks

Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).