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Courses in Business and Management
568 Course(s) found.
Posted 2 years 3 months ago by The Open University
Discover the pros and cons of different content hosting options and how to measure the success of your content marketing.
Posted 2 years 3 months ago by The Open University
Learn how to plan, create, distribute, and optimise your marketing content using the right marketing channels and content mix.
Posted 2 years 3 months ago by The Open University
Discover how to write effective online content for a range of digital channels and formats to improve engagement and impact.
Posted 2 years 3 months ago by The Open University
Develop the skills and knowledge to create, publish, measure, and optimise podcasts to maximise your reach and engagement.
Posted 2 years 3 months ago by The Open University
Grow your skills and technical know-how to create, edit, publish, measure, and optimise videos for your digital marketing.
Posted 2 years 2 months ago by The Open University
Learn how to monitor the success of your digital marketing strategy with objective setting and measurement frameworks.
Posted 2 years 2 months ago by The Open University
Create an overarching strategy and define strategic positioning using PR Smith’s SOSTAC® framework.
Posted 2 years 2 months ago by The Open University
Unpack PR Smith's SOSTAC® framework for planning and implementing an effective digital marketing strategy.
Posted 2 years 2 months ago by The Open University
Create and measure tactical activity plans for your digital marketing strategy using PR Smith’s SOSTAC® framework.
Posted 2 years 3 months ago by The Open University
Explore online display advertising formats, creative, and best practices to maximise the impact of your marketing campaigns.