Short Video Storytelling: How to Create Short-form Video Content

Boost your content creation with digital storytelling techniques

The average adult has an attention span of 8.25 seconds. That means, as a content creator and digital storyteller, you’ll need to grab attention fast and keep viewers hooked. How?

On this four-week course from the Communication University of China (CUC), discover the need-to-know secrets of successful short-form video creators – and find ways to lock in your digital audience and keep them coming back for more.

Create the perfect opening

You’ll begin this digital media course by learning how to capture your audience’s attention in seconds. You’ll discover the secrets of how to hook your viewers and get them to watch more with the Golden 3-second opening approach.

Shoot short videos that pack a punch

You’ll then focus on the art of shooting short-form videos, using time to your advantage. To ensure you communicate your story clearly and effectively in a short window, you’ll dive into “scene thinking” and unpack common methods for building up scenes

Edit for the small screen

Next, you’ll leverage common editing techniques, from elliptical to free narration editing, to maximise your storytelling impact on mobile devices. You’ll be challenged to experiment with different editing methods to ensure every frame serves a purpose – and keeps audiences engaged.

Craft videos that resonate

Finally, you’ll focus on bringing your ideas to life through creative expression, honing your ability to create short-form videos that connect emotionally with your audience and convey your message in a way that stands out in the digital landscape.

This course is designed for aspiring video creators, social media enthusiasts, and professionals looking to master the art of short-form video storytelling.

Whether you’re just starting out or seeking to take your content to the next level, this course will equip you with the skills to create viral, engaging videos that resonate with audiences.

This course is designed for aspiring video creators, social media enthusiasts, and professionals looking to master the art of short-form video storytelling.

Whether you’re just starting out or seeking to take your content to the next level, this course will equip you with the skills to create viral, engaging videos that resonate with audiences.

• Explore the principles of short video storytelling in the new media era.
• Practice a variety of creative techniques for short video production.
• Apply narrative thinking, product thinking and user thinking in your future work related to new media creation.
• Create your own short videos to document and express your feelings and perspectives on life.
• Improve your understanding of short videos in terms of reflecting contemporary life and building cultural images.