Digital Marketing Analytics and Measurement: Reporting Dashboards
Posted 1 year 5 months ago by The Open University
Create and use marketing reporting dashboards to drive performance
Dashboards let you monitor lots of metrics at once, helping you quickly visualise your data and see correlations. They can be used to shape your digital strategy, plan and measure tactical campaigns, and calculate return on investment (ROI).
On course, you’ll learn how to create dashboards in Google Analytics, and how to use them to analyse the performance of your marketing and take a data-centric approach to planning.
Learn to collect data and create your digital marketing reporting dashboard
You’ll explore the role of reporting dashboards and how to collate data from multiple sources, including channel and web analytics. Using examples and templates, you’ll learn how to create dashboards and populate them with data.
Investigate Google Analytics dashboard insights to plan future activity
Next, you’ll learn how dashboards can help you uncover insights that may be missed in web or channel analytics, helping identify areas for further investigation and work out the next steps to get more from your digital marketing.
You’ll also find out how to factor in elements of contribution modelling, so you can use your dashboards to influence your channel and content mix – essentially, how much you should be using each channel and what content is working best.
By the end, you’ll know how to create dashboards, use them to investigate insights, and how to take a data-led approach to tactical channel planning.
Learn how to gain marketing insights from digital marketing experts
You’ll learn from digital marketing experts, Target Internet, who have provided expertise for the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal, and Warner Bros.
This course is ideal for those who are interested in using web and channel analytics to get more from their digital marketing activity.
It will be of particular interest to anyone wishing to further their studies and practical knowledge of marketing, communications, and business.
This course is ideal for those who are interested in using web and channel analytics to get more from their digital marketing activity.
It will be of particular interest to anyone wishing to further their studies and practical knowledge of marketing, communications, and business.
- Explore the role of reporting dashboards and how they can help gain insights that may be missed in web or channel analytics
- Examine how to collect the appropriate data for reporting dashboards from channel and web analytics
- Explore the role of contribution modelling in creating effective dashboards
- Apply the use of reporting dashboards to gain insights and plan future activity