The Global Luxury Industry: From Heritage to Modern Customer Experiences (CX)
Posted 2 years 4 months ago by Glion Institute of Higher Education
Traverse the illuminating evolution of the luxury industry and curate your style
Though ‘luxury’ is well-established, its essence continually evolves, beautifully reshaped by time, cultures, and industry dynamics.
On this three-week course, you’ll investigate the origins and heritage of the luxury industry before examining the evolution of customer experience (CX) and future developments.
This course will help you gain a practical insight into how companies offer contemporary experiences that foster the relationship between brands and their loyal customers.
Understand cultural perspectives on the luxury industry
As you delve into the luxury industry, you’ll explore how perspectives on luxury change across cultures and industries.
This will give you a global view of luxury and help you understand the importance of culture and points of view in the luxury industry.
Explore the customer journey and elevate their luxury experience
Customers are central to any business. On the course, you’ll break down the customer journey, and explore the importance of understanding the customer’s point of view. This will help you investigate the relationship between the customer and luxury brands in co-creating the luxury experience.
You’ll focus on the customer experience (CX) within the luxury industry and explore the companies that are doing CX right. Within this, you’ll understand how personalising customer service is key to luxury.
Optimise customer satisfaction and loyalty with Glion
Deepen your understanding of the luxury sector’s evolution and prepare for its dynamic future. At Glion, you’ll gain insights into forming exceptional customer relationships and the impact of emerging technologies on workforce training and development.
This course concludes with strategic foresight into the luxury experience, equipping you to lead with innovation in customer engagement.
This course is designed for anyone interested in the luxury experience industry. You may be an industry professional or a student wanting to pursue a career in this field.
This course is designed for anyone interested in the luxury experience industry. You may be an industry professional or a student wanting to pursue a career in this field.
- Explain the development of the luxury industry through time.
- Explore the relationship between luxury brands and their loyal customers in creating luxury experiences.
- Investigate future market offers that strengthen customer relationships.
