Online Display Advertising: The User Journey

Explore how to use online display advertsing across the user journey

Online display advertising is changing quickly with new ad networks, formats, and targeting options, all competing for attention.

On this two-week course, developed by The Open University with digital marketing experts, Target Internet, you’ll learn how to use online display advertising effectively across the user journey.

Discover how to create customer-centric online display advertising

You’ll learn about the role of online display advertising in the user journey and setting advertising objectives to achieve your goals. You’ll discover how your campaigns can be more successful when you focus on understanding your audience and their online journey.

To ensure your advert is seen in the right place, at the right time, by the right person, you’ll learn how to plan, implement, and measure high-performing display advertising campaigns. You’ll also hear about ad blockers, online advertising volumes, ad networks, creative and targeting options, as well as the common pitfalls of online advertising, such as poor targeting and repetition.

Explore essential building blocks for effective online display advertising

You’ll delve into the essential building blocks to carry out your campaign activity, including tools, techniques, and metrics, as well as what to avoid when planning and why it’s important to measure and optimise your campaigns.

Gain online display advertising skills to boost your career

By the end of this course, you’ll know how to apply a user-centric approach to online display advertising, helping you create customer-centric media plans that align with your audience objectives and business goals.

You’ll learn from digital marketing experts Target Internet who have worked with brands including the BBC, Sony, L’Oreal and Warner Bros.

This course is ideal for those who are interested in increasing their understanding of online display advertising as part of their overall approach to digital marketing.

It will be of particular interest to anyone wishing to further their studies and practical skills in marketing, communications, and business.

This course is ideal for those who are interested in increasing their understanding of online display advertising as part of their overall approach to digital marketing.

It will be of particular interest to anyone wishing to further their studies and practical skills in marketing, communications, and business.

• Explore how online display should be used differently at each stage of the user journey
• Identify the role of online display advertising in achieving your digital objectives
• Demonstrate how to take a user-centric approach to online display advertising that will align your audience and organisational objectives
• Explore what should be avoided when planning online display advertising activity