Digital Marketing Content Creation: Marketing Channels and Content Mix

Develop the skills to create engaging marketing content for every channel

Content marketing is about getting the right content in the right place at the right time and providing value to your audience while also driving your digital marketing objectives.

On this two-week course, you’ll learn how to plan your online content and explore what you need to do to create content that delivers value to your audience and business.

Discover how to plan and implement the right marketing channels and content mix

You’ll learn how to create engaging content that adds value by aligning your content to meet the needs of your audience. By exploring what combination of channels is the right mix, you’ll learn how much you should focus your efforts on each channel, such as Search Engine Optimisation (SEO), social media, and email marketing, and the best kinds of content and formats.

You’ll also look at content planning and calendar creation, and how best to approach content seeding, distribution, and repurposing content.

Learn techniques to analyse and optimise your marketing channels and content formats

You’ll learn how to create the right marketing mix by taking an iterative approach, using insights to make sensible judgements at the start and then using data to optimise content and deliver better results and ROI.

By the end of this course, you’ll understand the marketing channel and context mix and how to maximise the reach and impact of your content. Together, this will help you optimise both content and channel to drive engagement and deliver your objectives.

Designed by digital marketing experts, Target Internet with The Open University

You’ll benefit from practical training content created by experts Target Internet, who have provided expertise to brands including the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal, and Warner Bros.

This course is ideal for those who are interested in deepening their understanding of content marketing as part of their overall approach to digital marketing.

It will be of particular interest to anyone wishing to further their studies and practical knowledge of marketing, communications, and business.

This course is ideal for those who are interested in deepening their understanding of content marketing as part of their overall approach to digital marketing.

It will be of particular interest to anyone wishing to further their studies and practical knowledge of marketing, communications, and business.

• Explore user-centric approaches to content that will align your audience and organisational objectives
• Explore the concept of the marketing and channel mix and how they can be used to optimise your digital marketing
• Identify how to maximise the reach and impact of content by optimising both content and channel/content mix