Competitive Advantage: Using Information to Build Business Success

Apple, Facebook and Google are three of today’s most vibrant companies

What do they have in common?

They all understand that the value of their business is built on what they know about their business and their customers. They know that information is the key to contemporary business success.

Deakin University’s Business School is a global leader.

Its online MBA is ranked in the world’s top 20 and the School is accredited by the Association to Advance Collegiate Schools of Business (AACSB). AACSB accreditation is recognised worldwide and is awarded to business schools that meet strict standards of quality, academic and professional excellence.

This course is aimed at a wide range of learners interested in the way contemporary businesses use information to gain a competitive advantage. It will be of particular interest to new small to medium enterprises and learners devising new business plans.

This course is aimed at a wide range of learners interested in the way contemporary businesses use information to gain a competitive advantage. It will be of particular interest to new small to medium enterprises and learners devising new business plans.

• Identify how information and IT can generate business value for competitive advantage
• Discover how different kinds of IT investments provide different types of business value
• Analyse your own competitive advantage and the value of informaton you hold
• Develop a plan for how you can successfully use the value of information in your career