Issues in the Global Business Environment
Posted 1 month 5 days ago by Salford Business School
Navigate the complexities of the modern business world
The global business environment is evolving rapidly, driven by technological disruption, geopolitical shifts, and sustainability challenges. To stay competitive, organisations must adapt strategically and respond effectively to emerging risks.
On this course, you’ll explore key global trends shaping business today, from AI-driven automation to corporate social responsibility (CSR). You’ll develop practical skills in risk assessment, strategic response, and crisis communication to navigate complex challenges confidently.
Guided by experts from Salford Business School, you’ll critically evaluate contemporary business issues and apply strategic solutions in your own professional context.
Analyse global mega-trends and contemporary business challenges
You’ll begin by examining major global trends, including climate change, AI and automation, and shifting geopolitical landscapes.
Through real-world case studies, you’ll explore how businesses respond to these challenges and balance profitability with ethical and social responsibility.
Develop strategic responses to business risks
Next, you’ll learn how to conduct risk assessments using tools such as PESTLE and SWOT analysis, identifying threats and opportunities. Case studies of business successes and failures will help you refine your ability to mitigate risks and develop sustainable strategies.
Master crisis communication and rapid-response planning
Effective communication is key to business resilience. You’ll craft rapid-response communication plans to ensure transparency, credibility, and stakeholder trust during crises.
With insights from industry best practices, you’ll explore how leading organisations manage crises, maintain reputation, and build long-term resilience.
Junior/Mid/Senior Managers and those who have completed an undergraduate degree
Junior/Mid/Senior Managers and those who have completed an undergraduate degree
- Explain the various elements required to navigate complex issues faced by managers in today's global business environment
