Content Planning and Creation

Develop your content creation and scheduling skills

By focusing on engagement and high-quality storytelling, you can ensure your Instagram account remains relevant to your audience’s goals, using a scheduled calendar of content delivery.

On this two-week course, you’ll learn to optimise your content through scheduling, layout planning, and editing. Using these skills, your account will showcase your brand’s aesthetic and whilst staying current and fresh.

Post high quality images using Canva

Canva is an invaluable tool for social media marketers, allowing you to edit your images and videos to a professional standard.

Through hands-on activities, you’ll learn how to use a range of Canva features and discover how to improve your output quality and layout, guaranteeing you deliver great content with every post.

Improve your data analysis with Instagram Insights

Instagram Business Accounts come equipped with a range of tools to improve your reach and optimise your content.

You’ll learn how to interpret content data, exploring impressions, account activity, top posts, and reach, giving you valuable insights into what content best resonates with your audience. You’ll also learn how to use planning tools to track your feed and keep your content varied.

With this knowledge, you’ll be able to adapt your content strategy and monitor the success of your changes.

Design a content brief for outsourcing your social media content

By using freelancers, you can increase the level of output on your account and help your brand grow.

You’ll be guided through the hiring process and learn how to develop a content brief to ensure their work aligns with your brand.

By the end of this course, you’ll have learned how content schedules can improve reach and engagement and have gained new skills in content editing.

This course is for social media influencers, marketers, and advertisers who want to improve their audience reach and develop their Instagram planning and scheduling skills.

It is particularly suited to business owners who want to ramp up Instagram engagement to build brand loyalty and turn followers into customers, as well as marketing professionals who want to up their social game.

You’ll need to have the Instagram app on your phone, and set up a free Canva account.

This course is for social media influencers, marketers, and advertisers who want to improve their audience reach and develop their Instagram planning and scheduling skills.

It is particularly suited to business owners who want to ramp up Instagram engagement to build brand loyalty and turn followers into customers, as well as marketing professionals who want to up their social game.

• Identify characteristics and qualities of ‘great visual content’
• Produce your own great content in both photo and video formats
• Practice editing your photos in 3rd party editing software
• Create your own grid layout in Canva
• Create Stories that are optimised for engagement
• Create and post an IG live that maximises follower reach
• Collect data from Instagram Insights and Post Insights, including: Reach, Impressions, Account Activity, Top Posts, Top Videos, Top Stories
• Create a monthly Content Calendar
• Evaluate the best freelancer by identifying necessary characteristics
• Produce an effective content brief (with an example)