Digital Content Manager

PLEASE NOTE THAT APPLICATIONS RECEIVED WITHOUT A COVERING LETTER WILL BE REJECTED

Interviews to take place on 24th and 25th January 2025

Digital Content Manager

Reports to: Chief Executive

Line manages: Marketing and Communications Officer, Trainee Editorial Assistant

Hours: 35 hours per week (hybrid working options available)

Term: permanent

Other benefits: Company pension scheme, Employee assistance programme, Season ticket loan

About the Association for Laboratory Medicine

The Association for Laboratory Medicine (LabMed) is the leading professional body supporting the practice and development of science in healthcare and laboratory medicine.

We are a diverse and inclusive community of scientists, clinicians, innovators, collaborators and researchers. We celebrate the power of science and medicine, the importance of partnership and the value of knowledge in the pursuit of human health and wellbeing.

We foster the highest standards in laboratory testing and patient care, provide trade union support for all our members, promote laboratory medicine to the wider community and support scientists and practitioners through scientific and training meetings, bursaries and awards.

Purpose

As Digital Content Manager, you will oversee and develop LabMed's digital content across multiple platforms. This role offers a chance to apply your skills to make a tangible impact on healthcare and laboratory medicine, driving engagement and innovation in a meaningful field.

You'll lead our content strategy to grow engagement with key audiences, implement creative solutions to build our online presence, and explore new opportunities for revenue generation. You'll also support LabMed's core values of inclusion, collaboration, and innovation while managing a small team.

You will work closely with the Chief Executive, membership volunteers, editorial boards, and the staff team to create impactful content that informs, inspires, and supports our diverse audiences.

Responsibilities

Lead the development and implementation of a content strategy to grow audience engagement through the Association's website, e-newsletter and LabMed News (our member magazine).

Manage and innovate the content on Lab Tests Online (our patient-facing site) including supporting the Editor with editorial and review processes.

Liaise with editorial boards to ensure our digital content remains insightful and relevant.

Commission, edit, and deliver high-quality content in partnership with editors, contributors, and topic experts.

Support the Publications and Communications Committee to ensure consistent quality and alignment with organisational goals.

Explore and implement opportunities for revenue generation through advertising and paid content.

Produce the Association's Annual Report and contribute to business planning in collaboration with boards and teams.

Supervise the Marketing and Communications Officer, providing clear direction and support.

Oversee the Trainee Editorial Assistant until May 2025, creating a meaningful and rewarding experience for them.

Champion Labmed values of inclusion by supporting diverse editorial boards across our publishing programme.

Develop an awareness of work being done by LabMed committees to promote through communications channels

What do you need to have

A strong editorial skill set and an understanding of publishing processes.

Experience managing and evolving website content.

A proven ability to develop content strategies that drive audience engagement.

Excellent project management skills with the ability to prioritise multiple tasks.

Strong stakeholder management and relationship-building skills.

Familiarity with revenue generation opportunities within digital publishing.

A proactive and enthusiastic approach, with the ability to adapt in a small, dynamic team.

Experience leading/supervising colleagues?

A commitment to LabMed's values of inclusion, sustainability, and innovation.

Our values

LabMed is committed to encouraging inclusion, equality and diversity in our workforce. We are actively trying to increase the diversity of our staff team. We know that everyone is an individual, so please always tell us what we can do to support you.

Our values are:

We are innovative - promoting new scientific development to improve health and wellbeing.

We are inclusive - ensuring that we are open and accessible to everyone.

We care for people - helping the healthcare profession deliver better care and providing a healthy and fulfilling environment for our members and their teams.

We care for the planet - influencing how healthcare science can minimise our impact on the wider natural world.