Sales & Marketing Coordinator

Johnson Care Ltd, is seeking a dynamic and results-oriented Sales & Marketing Coordinator.

Position Overview: As a Sales & Marketing Coordinator, you will play a pivotal role in the team, responsible for driving occupancy and revenue growth. Your role will involve crafting and implementing innovative sales and marketing strategies, collaborating with local communities, and ensuring a seamless transition for residents and their families.

Digital Marketing:

• Develop and deliver a digital marketing strategy
• Manage our organic digital presence (SEO, etc)
• Manage our paid-for digital marketing channels (pay-per-click - Google and Meta) by managing the budget assigned
• Update website when needed
• Plan and lead special projects
• Lead on email marketing (newsletters etc.)
• Act as lead for enquiry management and CRM
• Manage contractors and key relationships
• Collaborate, evaluate and report to drive results (return on investment ROI, monthly enquiries report)
• Monitoring individual homes social media accounts as well as running the company's social media accounts (Facebook & LinkedIn)

Traditional Marketing

• Generate interest and leads through effective marketing and comms strategies
• Manage effective campaigns from start to end
• Manage content and assets
• Production of designs using Canva
• Oversee the placement and production of traditional marketing materials, including print and Out of Home (OOH) advertising
• Support engagement with internal teams, residents, families, and external partners
• Monitor and evaluate the performance of campaigns and marketing tactics, providing insights and recommendations for improvement
• Relationship management with key contacts
• Identifying new sales and marketing opportunities
• Co-ordination of all sales events and exhibitions
• Managing the customer's experience from enquiry to move-in
• Administration and collation of information from customers

Sales

• Enquiry handling and sales training for senior management in multiple homes
• Converting enquiries into admissions.
• Monitoring all the home enquiries and liaise with home managers regarding the progress.
• Negotiating costs with private enquiries and making decisions appropriate for the company.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in sales and marketing within the healthcare or senior living industry.
• Strong interpersonal and communication skills, with the ability to connect with diverse audiences.
• Ability to work independently and collaboratively in a fast-paced environment.

Location: Essex, United Kingdom

Benefits:

• Competitive salary with commission and bonus opportunities.
• Professional development opportunities.