Digital Marketing Lead

We re delighted to support Stroke Association with the recruitment of the Digital Marketing Lead, a role that will drive strategy and implementation of digital marketing activity.

Location: Remote
Contract: Full-time, 12-month FTC (good probability of going permanent)
Salary: £46,831

Working closely with the Head of Digital Marketing and collaboratively with the wider digital team, the Digital Marketing Lead will manage a team of four. This team will aim to optimise Stroke Association s digital marketing across PPC, social media, display ads, SMS, email marketing and other online channels with a main focus on driving awareness of fundraising activity.

Key responsibilities include:

• You will help to lead on, manage and perform A/B testing, use email marketing software and web management platforms to measure the success of campaigns.
• You will manage cross functional team budgets to gain donations, awareness and fundraising.
• You will produce performance reports/dashboards to track click rates, conversion, unsubscribes and other metrics.
• You will produce, create and give feedback on creative assets and set briefs.
• You will own the entire paid digital, email and SMS marketing strategy.
• You will work collaboratively within the lifecycle team, as well as with cross-functional teams such as Creative, Data, Website, Content, Development and Design.
• You will help to ensure that the overall digital marketing experience is inspiring, engaging, accurate and inspires action for all users whilst ensuring alignment across all the supporter touchpoints.

To be considered for this position please apply with your CV as soon as possible, regrettably please note we may not be able to reply to each and every application.

We are committed to diverse and inclusive recruitment practises that ensure equal opportunity for everyone, regardless of race, sexual orientation, mental or physical disability, age or gender. We encourage applications from all backgrounds and will happily make reasonable adjustments to always ensure a fair process.